A new era of AI is unfolding for businessCustomers are dissatisfied with buying from faceless AI-generated bots. They want to buy in person from people who know what they’re selling and understand what customers need. Yet, customers still want access to information, whether it’s product information, stocking information, or the latest promotions. Retail sales associates who can easily access that data are positioned to win and build customer loyalty. Take a journey with Samsung and a retailer partner to see how connected store associates are using handheld technologies to access relevant, timely information, deliver happy customers and drive retail sales. Hear how these devices also empower sales associates to stay connected to their peers and employers, help engender goodwill and reduce turnover. Then see how on-device AI can be a tool to build connections between customers and retailers, and how generative AI functions help educate and enable conversational interactions, personalized results, and ultimately, sales on the retail floor.
Modernize commerce: Fuel growth with CX innovationNew technologies are rapidly reshaping customer expectations. Before GenAI, a good experience comprised a seamless omnichannel journey and phygital stores. Now it includes humanized virtual assistants and contextual search. This endless continuum is making CX innovation a key driver of competitive advantage. Investing in commerce modernization, data and analytics, is imperative for agility, scalability, and flexibility.
Join this session to discover how leading retailers are building a solid foundation for continuous CX innovation.
Leveraging AI and data to transform digital ad spendOnline ads are traditionally generated based on search terms and browsing history, with merchants paying for clicks and impressions that don’t convert. With tightened budgets and a noisy market competing for customer attention, ensuring hyper relevant ads and incentives are key to controlling costs and driving conversion. This session will explore how AI and data can be used for a more targeted approach to performance ad spend and include commentary from a merchant leveraging PayPal's recently launched advanced offers network.
Solving returns: Challenges, opportunities, and solutionsJoin goTRG and a leading retailer to explore the multifaceted world of returns management by addressing the key challenges faced by retailers, identifying potential opportunities for improvement. In this session, attendees will gain insights into leveraging technology, to enhance operational efficiency and drive profitability in reverse logistics. The session aims to provide actionable strategies for transforming returns management into a competitive advantage.
The agility advantage: Enhancing commerce across channelsConsumers are used to shopping anytime, anywhere, whether through physical or digital channels. Every touchpoint is an opportunity for a transaction and to build customer loyalty. As a result, consumers expect a unified, seamless shopping experience in every interaction with a brand. Join this session to learn how to future-proof your commerce operations for emerging channels and changing consumer preferences, ensuring your brand is prepared for market shifts and unforeseen challenges. In this session, moderated by commercetools, a panel of retail experts will cover: the relationship between cohesively unifying commerce experiences across physical and digital channels and increased customer satisfaction, loyalty, and access to revenue-generating opportunities; enhancing the brand by empowering employees with tools to personalize customer interactions, manage inventory seamlessly across channels, and remove friction points; and the importance of quickly adapting shopping experiences through composable commerce, streamlining operations across channels, and unlocking new data-sharing opportunities for better personalization.
From algorithms to humanization: The impact of genAI on personalization and enhanced customer understandingIn 2025 and beyond, personalization will undergo a revolutionary transformation driven by advancements in generative AI. This session delves into the latest developments in how genAI is reshaping interaction with technology on a deeply personal level and aiding in a greater understanding of consumer needs. Join this session and explore the evolution from traditional algorithms to sophisticated genAI-powered systems that understand and respond to individual needs. Discover how these advancements enable unprecedented levels of personalization, crafting experiences tailored to individual preferences and dynamically adapting to the context, intent, and understanding of users.
This panel of retailers, moderated by Algolia, will unveil how the latest AI technologies are turning algorithms into understanding, creating deeper relationships between brands and consumers. This session will also address the ethical considerations and challenges associated with deploying such powerful technologies by examining the balance between innovation and privacy, ensuring personalization efforts respect user boundaries and build trust.
Orchestrating the channel and regulatory complexities of global retail marketingWhether it’s sending email, SMS, or WhatsApp messages for marketing, the challenges associated with meeting retail customers on their preferred channels and addressing regulatory compliance requirements are widespread. Retailers’ marketing tools need to integrate with their current tech stack. Future flexibility and iteration must not be inhibited. Data must be shared among the organization to drive smarter, individualized interactions. And the newest regulatory compliance guidelines must be accounted for, wherever your customers reside. Join Twilio and a retail executive as they share the newest technologies they are using to overcome the communication complexities of international expansion.
Seamlessly enhancing the in-store journey with targeted technology solutionsIn this session, learn how Delta Faucets is revolutionizing its in-store marketing program and integrating digital elements into meaningful shopper and associate experiences. This collaboration focuses on creating a "digital handshake," blending physical displays with web-based virtual experiences to guide users through new product releases, showcasing how technology introduces innovative experiences and enriches brand storytelling, adding value to the customer journey.
The seamless shopping shift: Balancing risk and growth in evolving retail transactionsCustomers expect a seamless shopping experience that involves a smooth, integrated experience across all platforms. However, new touchpoints and expanded payment methods often introduce risk and increase friction with customers. This panel with Visa and retail partners will focus on balancing new payment methods and technology with risk mitigation, enabling a reimagined shopping experience that meets the expectations of digitally savvy customers.
AI-driven innovation: Redefining in-store real-time interactionLearn how artificial intelligence (AI) is transforming the in-store shopping experience through real-time interactions. AI allows brands to personalize and optimize every moment of the customer journey, supporting sales and replenishment decisions in an immediate and user-friendly manner. Integrating RFID with AI enhances inventory management, enabling precise tracking and automated restocking, which leads to improved operational efficiency and a more seamless shopping experience. This session explores practical examples and the benefits for brands.
