Retail Expo Pass

Make it matter without making an expense report

The Expo at NRF 2024 is our biggest in Big Show history, and retailers can experience it for free! Don't miss your opportunity to explore the industry's premier marketplace for new technology and groundbreaking solutions.

This is your opportunity to meet directly with innovative companies, test-drive their tech and walk away with a new partnership that matters. View the list of exhibitors and start planning your trip.

Big Show Expo

When you claim your free Expo Pass, you’ll get access to:

  • More than 1,000 of the industry's most forward-thinking solution providers showcasing the latest technology
  • The NRF Innovation Lab, where you’ll see groundbreaking artificial intelligence, augmented reality, machine learning, facial recognition, robotics and much more
  • The Startup Zone, filled with the newest companies that are bringing game-changing technology and radical thinking to retail
  • 100+ Exhibitor Big Ideas sessions featuring demos and case studies presented by solution providers and their retail clients
  • The expanded Foodservice Tech Pavilion with curated exhibitors and immersive activations that demonstrate futuristic systems that address the needs of foodservice operations
  • The NRF 2024 Opening Party in Times Square
  • Partner Perspective sessions featuring a mix of retailers and solution providers sharing valuable insights into future retail trends