VC.TRACKER

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The VISUALCOUNTER.TRACKER solution allows the anonymous detection and passive tracking of people through their smartphone WIFI or bluetooth communications active

ANALYSIS OF CUSTOMER FLOW IN COMMERCIAL AREAS
Permits the analysis of people flow within the commercial area without connecting their mobile device to any network, and it is imperceptible to the customer

HOW DOES IT WORK
Each smartphone sends "Hello" to WiFi/Bluetooth networks, while remaining anonymous and being unambiguously identified by its 'MAC' address, which is is public but not linked to any other personal data, so it is exempt from the personal data protection (GDPR) register

GROWING NUMBER OF TRACKABLE CUSTOMERS
The number of mobile devices with a Bluetooth or WiFi communications interface is growing exponentially by the day, which is dramatically increasing the amount of data for the potential analysis

MODELS ADAPTABLE TO THE BUSINESS ENVIRONMENT

  1. VC.Tracker-Micro: Coverage approximately 200 m2
  2. VC.Tracker-Extended: Coverage approximately 2000 m2

FREE USE BANDS
Bluetooth and WiFi technologies use bands of the free use spectrum, which do not need a licence, permission or registration

EASY DATA INTEGRATION
Flexible data integration with all the customer data processing profiles (csv, xml, web services)

CENTRALISED MANAGEMENT
Unlimited number of devices managed from a single centralised server in the cloud or corporate server on the Intranet, through the statistical management web application VC.Dashboard

BEHAVIOURAL ANALYSIS OF CUSTOMERS
IN COMMERCIAL AREAS

  • Presence of customers in differentiated commercial areas with entry/exit times
  • Usual paths within the commercial area
  • Overall dwell time in departmental and commercial areas
  • Customer categorisation (loyalty): daily, weekly, new, occasional, potential, etc.
  • Estimation of the occupation and distribution at any moment in the commercial area
  • Cross visiting between different departmental areas or business areas