Retail Planning
A store rack that’s often full of extra-small T-shirts, but consistently devoid of, say, mediums is a sure sign that someone’s retail planning is out of whack. When done successfully, retail planning makes sure that in-demand items in an optimal assortment of colors and sizes are always available in the stores that are likely to sell them fast.
Jesta’s retail planning solutions ensure that T-shirts of all sizes get customer love by providing buyers, inventory managers and merchandisers with a centralized, 360° real-time view of stock, sales performance, store capabilities and selling patterns, and shopper histories. Decision-makers can then build precise market segments, product ranges and price lines to tightly align your offerings — T-shirts and otherwise — with the locations, channels and customers that demand them. Sales increase, markdowns decrease, stock-to-sales ratios equalize.
In addition to exhaustive inventory planning, Jesta’s retail planning solutions provide end-to-end financial support. The integrated platform enables you to connect your OTB with your margin targets accounting for price, promotions and markdowns throughout the season, and allowing you to change course and explore other growth possibilities when desires shift.
Retail Merchandising
You’ve pondered, predicted and planned, and now it’s finally time for Jesta’s retail merchandising solutions to kick your business game prep into play. Wholly integrated tools from Allocation to Replenishment, Price Management to Sales Audit will roll out the goods your buyers sourced, according to the market segments and quantities your planners defined, at the competitive prices your targeted customers will find hard to resist.
Jesta’s merchandising solutions execute all of your strategic plans automatically for consistency, reliability and maximum efficiency, while also affording you the power to review and adjust algorithms when trends change and demands shift. Real-time visibility of your global inventory, sales, store capabilities and customer preferences further enhance the accuracy and speed of your merchandising processes from the warehouse to your omnichannel platforms.
What’s more, Jesta’s retail merchandising solutions will strengthen customer loyalty. After all, shoppers will always find the items they want, in the styles, colors and sizes that speak directly to them, at the store locations that they prefer, almost as if things were sent there especially for them — which, in many ways, they absolutely were.