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Global retail sales of licensed goods grew to $271.6B in 2017, a 3.3% increase year-over-year. Licensing has offered retailers a competitive advantage in the ever-changing retail landscape. Learn how licensing can drive reatilers new business and unique offers through exclusives, collaborations and direct-to-retail partnerships. Stop by our booth or Lounge in the Crystal Place with our partners Sesame Street and Build-A-Bear - showcasing their licensed merchandise.