Innovation Lab

Your fast pass to the future

The NRF Innovation Lab showcases the latest applications in artificial intelligence, augmented reality, machine learning, facial recognition, robotics and more. This immersive exhibit tracks the latest developments in retail’s tech transformation.

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Major moments lead to major breakthroughs.

Since its inception 5 years ago, the NRF Innovation Lab has served as a launchpad for new partnerships between participating exhibitors and major retailers such as Google, Nike and Walmart.

View some of the success stories that began in the Innovation Lab.