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Exhibitor Registration

Register On-line and Manage Your Allotment
The NRF 2020 on-line exhibitor registration allows exhibitors to control the registration process and ensure that badge requests are processed accurately.

Log-in to the Exhibitor Portal using the company password you have been given. If you have lost or forgotten your password, there is a link on this page to recover your password. Once logged-in, locate the Booth Personnel link to begin registering staff.

On-line registration will allow exhibitors to add, modify, delete, substitute, and purchase additional registrations. 

Exhibitor Badges & Registration
Badges may be picked up at the Jacob Javits Center (right side of the Crystal Palace) or at the Marriott Marquis (level 5, Soho Room).

For security reasons, each registrant must pick up their own registration badge and provide a valid photo ID. You may not pick up a colleague’s badge or badges for your group.

Registration Hours:  (subject to change)

   Javits Marriott Marquis
Friday, January 10 8:30 am – 5 pm 7 am - 4:30 pm
Saturday, January 11 8 am - 5 pm 7 am - 7:30 pm
Sunday, January 12 7 am - 5 pm 7 am - 5 pm
Monday, January 13 7 am - 5 pm  
Tuesday, January 14 8 am - 4 pm  






Exhibitor Badge Allotment

Exhibitor Booth Staff  – Six (6) per 10’ x 10’ booth space rented. Exhibitor staff badges are for the exclusive use of exhibit booth staff. These badges allow access to the exhibit hall during move-in, show hours, and move-out. Exhibitor booth staff badges provide access to activities in the Expo ONLY. Company personnel requiring admittance to the sessions in addition to, or rather than staffing the booth, must register as exhibitor delegate participants by using the allotted complimentary full conference registration or paying the appropriate delegate registration fee.

Additional Exhibitor Booth Staff badges may be purchased for $500.00/each.

Exhibitor Delegate  - One (1) per 10’ x 10’ booth space rented. Exhibitor delegate badges allow access to full conference activities. Exhibitors wearing these badges will gain admittance to all sessions. In addition, the exhibitor delegate badges permit access to the exhibit hall during move-in, show hours, and move-out.

Additional Exhibitor Delegate badges may be purchased for $1,500.00/each.

NOTE: Individuals can only have one badge type. NRF does not allow exhibitors to have more than one badge per person. Sharing of badges is NOT allowed. Badges are for exhibiting company personnel only.

Invite Your Retail Clients to Big Show
Exhibitors each receive an individualized marketing code to share with clients to track participation which you can find in the exhibitor portal right below your company name.

NRF is offering your clients a 20% discount off the full conference pass (for retail clients only) - see rates below!

Download this flyer to invite your clients and personalize it with your company name, booth number and promo code. 

  Full Conference Pass
Retail Clients: Member Company $780 (normally $975)
Retail Clients: Non-member Company $1,580 (normally $1975)
NOTE: 20% discount does not apply to non-retailer full conference rates.  






*Use of a discount code is only valid at the time of the initial purchase/registration. Refunds will not be authorized for existing registrations where the special offer was received after the initial purchase. Limit one special offer/discount code per registration.

Code Instructions
Your assigned exhibitor promo code and link will be posted in your Registration dashboard in the tab called Invite Link. To access your registration dashboard, please sign-in to the Exhibitor Portal and click on the Booth Personnel link. Your promo code is also listed below your booth number and company name in the Exhibitor Portal. 

If you plan to register your retail clients, the system will automatically send an email to the client (not exhibitor) with a verification code which must be entered to complete the registration. Please contact your client to get the code since it cannot be sent to you directly. Non-retailers do not need a code to complete the registration process. Confirmations will be sent to only the client.

Badge Policy
The Company Name on the badge will be printed exactly as the company name appears on your contract. NRF will not allow any variations of your company name to appear on the badge. Badges must be worn at all times and are not to be obscured by business cards or other items. Badges are not interchangeable and are only to be used by the person to whom they are issued. Badges remain the property of NRF and must be relinquished upon request from NRF Show Management or security personnel. Badges may not be shared.

Registrations will automatically be cancelled for any exhibitor who cancels booth space. If you wish to cancel additional paid registrations (those registrations that required payment as a result of exceeding the number of allotted complimentary registrations), cancellations must be received in writing by December 27, 2019. Refunds will not be issued for cancellations made after December 27, 2019.

Lost Badges
Lost, stolen or shared badges are subject to a reprint fee that is equal to 100% of the original fees paid. Replacement fees are non-refundable. If your badge was included in your booth allotment, the replacement fee is $400.00.

International Exhibitors – Visa Request Form
Official information about applying for a visa can be found on the U.S. Department of State Bureau of Consular Affairs Visa Services website. The visa application process can take several months, so NRF encourages international exhibitor to apply for visas as early as possible.

Individuals may request an invitation letter by sending a request to Susan Cuevas at NRF is unable to contact US embassies in support of an individual attempting to gain entry into the United States to attend NRF’s Big Show.

NRF’s guidelines for providing invitation letters are as follows:

  • Invitation letters will only be issued to employees of confirmed Exhibiting Companies who have registered for the show. We are unable to process requests for family members not working for the exhibiting company.
  • Only a PDF invitation letter will be emailed to the attendee. Original invitation letters cannot be mailed.
  • If a visa is denied, NRF will refund according to our cancellation and refund policy as listed in your exhibit booth application terms and conditions. If you paid for any additional registrations beyond your booth allotment, NRF will refund your fees accordingly.  
  • The invitation letter does not financially obligate NRF in any way. All expenses incurred in relation to the NRF Big Show are the sole responsibility of the exhibitor.
  • NRF is not authorized to assist with the visa process beyond providing an invitation letter.
  • The following information will be required to submit:

Gender: (Mr. Mrs.)
First Name:
Last Name:
Job Title:
Company Name:
Company Address:
Passport Number:

Registration Questions?
Phone: Call Customer Service, Monday - Friday, 9 am - 6pm  ET at 1-800-974-9069 or 847-996-5898 
Email: and provide your company name