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Exhibitor Marketing

Company Profile & Product Categories

Each company can provide an online profile (1000 characters max) which will appear in the NRF Big Show website exhibitor listing and in the event mobile app. In addition, up to five (5) product categories will be posted with your profile.

To update both your profile and categories, please login here to your company record. Please use your company password to access the site. If you have lost or forgotten your password, there is a link on this page to recover your password.

Press Coverage

If your company has BIG news to share, then NRF 2020: Retail’s Big Show is the place for you to say it. Our schedule of annual conferences provides a great opportunity for you to make a significant new product or business announcement to a targeted media audience.

Each of our conferences attracts a variety of media attendees; however, not every conference will be of interest to all publications or broadcast outlets. NRF 2020 generally receives media attention from various well-known industry trade publications, national newspapers, industry bloggers, broadcast outlets, and magazines.

Click here for more details on how to work with the press and gain access to the media and analyst list.

More details to come of how exhibitors can request press information. 

Invite Your Retail Clients to Big Show

Exhibitors each receive an individualized marketing code to share with clients to track participation. Click here for more details on how to invite your clients and obtain your customized code.

NRF is offering your clients a 20% discount off the full conference pass (for retail clients only) or an expo-only pass (for non-retail, non-exhibiting clients). There is a limit on the number of non-retail, non-exhibiting companies that may attend: 3 per non-member company and 6 per member company.

Download this flyer to invite your clients and personalize it with your company name, booth number and promo code.

Use of a discount code is only valid at the time of the initial purchase/registration. Refunds will not be authorized for existing registrations where the special offer was received after the initial purchase. Limit one special offer/discount code per registration.


Logos, Images, Social Media and Style Guide for Exhibitors

NRF will provide a number of graphics for you to use in your own marketing to clients. Be sure to add these images to your print, social media, and email signatures.

Big Show Exhibitor (png file) - use restricted to NRF 2020 Big Show Exhibitors only
Big Show Sponsor (png file) - use restricted to NRF 2020 Big Show Sponsors only
NRF Member (png file) - use restricuted to NRF Members only

Social Media Kit (PDF file)

(Check back later for additional graphics and style guide.)

The NRF logo is a registered trademark. Appropriate use of the event logo is permitted for only companies exhibiting and/or sponsoring at the NRF Big Show 2020 who wish to promote their participation in the show.

Use of the NRF event logo is not permitted on a product or service, since such use might imply that the product or service has received the approval or endorsement of the NRF.

NRF reserves the right to deny any request that may be inappropriate, offensive or not in the best interests of the show.