2024 Food Service Technology Pavilion and Activations

NRF 2024: Food Service Tech Pavilion

Retail transforms itself every six months — and the restaurant industry has seen the same transformation with innovations in technology and enhanced customer experiences being delivered to meet consumer expectations and demands.

In 2024, the Food Service Tech Pavilion will feature 50+ booths, a stage with food tech-focused content, celebrity chef appearances, special activations and collaborative specialty areas showcasing the effects and technologies necessary to provide a future-forward customer-centric restaurant experience.




Food Tech Pavilion Exhibitor
Food service tech

Food Service Tech of Tomorrow (FSToT) Activations

NRF and its concept partner, the IFBTA, is excited to launch our vision of “tomorrow’s” foodservice experience in a real-life restaurant setting.

This isn’t just an expo.

The Food Service Tech Pavilion will feature the Food Service Tech of Tomorrow experience — a curated path where state-of-the-art technology is showcased in a real-life restaurant setting — highlighting the most future-forward products and technologies that will play a role in the next-generation foodservice experience.


See technology come to life

The Pavilion will also feature four collaborative areas where sponsors come together to show the value chain of their products in real life — offering farsighted experiences to enhance the customer journey and improve business operations, from digitally connecting with the customer and technology that transforms the front and back of house to grab-and-go, management and more.  

And when we envision the future of food, it’s not just restaurants. Technologies will focus on vending, retail and C-stores as well.

Do you want to be showcased? 

If your company has a technology, product or offering that is changing or enhancing foodservice as we know it, apply to be a sponsor and have your brand integrated into tomorrow’s restaurant as it comes to life at NRF 2024: Retail’s Big Show.

Focus areas

  • Customer experience (reservations, loyalty, at-table menu tech, payment, etc.)
  • Front of house (signage, smart menus, seating, etc.)
  • Back of house (kitchen, analytics, food safety, staff tech, etc.)
  • Vending
  • Grab-and-go, delivery, ordering
  • Marketing/social media support
  • Other ideas are always welcome!
Submit application by April 15 to be considered for inclusion in the Food Service Tech of Tomorrow at NRF 2024.