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Advalo is a predictive marketing platform for retailers and the auto industry. Our platform helps marketers gain immediate and sustainable traffic and turnover in stores.

Advalo’s predictive Marketing Platform leverages artificial intelligence to detect intent-rich moments throughout the consumer journey. Advalo enables marketers to develop an individualized relationship with each customer, targeting key moments. Moving away from pollutant and intrusive mass marketing, on average retailers generate 3-4% more revenue in less than 12 months. Combining its omnichannel platform with Retail and Data expertise, Advalo helps retailers to identify and run highly personalized revenue-generating campaigns.

Thanks to more than 4 years of R & D, associating Predictive Marketing and Retail expertise, Advalo offers a powerful platform, the only one that allows  to:

  • Build unified customer view
  • Detect individualized key moments
  • Act consistently on every touchpoint

Advalo integrates naturally with the Marketing ecosystem thanks to its standard connectors.

Booth ID: 
178195
Company ID: 
8099
Booth type: 
Contact first name: 
Thibaut
Contact last name: 
Piriou
Contact title: 
Contact address 1: 
22 Avenue Jules Maniez
Contact address 2: 
Contact city: 
Rennes
Contact state: 
Contact country: 
France
Contact zip: 
35000
Contact phone: 
+33 6 67 13 68 23
Contact fax: 
Contact toll free: 
Contact email: 
tpiriou@advalo.com
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Advalo

Description: 
Advalo is a predictive marketing platform for retailers and the auto industry. Our platform helps marketers gain immediate and sustainable traffic and turnover in stores.
Product detail: 

Advalo’s predictive Marketing Platform leverages artificial intelligence to detect intent-rich moments throughout the consumer journey. Advalo enables marketers to develop an individualized relationship with each customer, targeting key moments. Moving away from pollutant and intrusive mass marketing, on average retailers generate 3-4% more revenue in less than 12 months. Combining its omnichannel platform with Retail and Data expertise, Advalo helps retailers to identify and run highly personalized revenue-generating campaigns.

3 essential elements of Advalo's expertise

 

Exploitation of all available data

Our individualized marketing platform lets the marketer regain control of all available data.

It can collect, store and reconcile data from various sources: Cold data generated primarily from CRM comprises nominative and transactional data relating to the company's customers. Hot data based mostly on web browsing analysis.These behavioral data make it possible to accurately determine intention and palatability of each user with respect to a product or a service offered on a commercial website. One of the principal strengths of the Advalo platform is reconciling these two data sources to have a 360 ° view of each customer or prospect With the Advalo Platform, brands are able to analyse customer navigation and send messages which take into account real time purchase intention along with characteristics of the individual and their transaction history.

 

Multitude of Predictive Models Available

 

Our Data Scientists design, develop and enrich models combining data mining, machine learning and artificial intelligence. Our dual expertise in data science and marketing allows us to innovate while continuously remaining aligned with key CRM & Digital objectives of brands and offer them knowledge of their customers with the highest level of granularity.

 

Enabling messages on all possible channels

 

The true value of data lies in relevant activations in the right places. By logging naturally to your entire ecosystem of partners and marketing providers, the

omni-channel platform allows the implementation of individualized activation campaigns on all points of contact that mark the consumer's shopping journey.(email, search, social networks, display, on site tool customizations ...).

Our clients testify:

“In just a few months Advalo’s platform allowed us to initiate a very substantial additional turnover and proved that we will have highly performing campaigns. Most importantly, their unique process has been profitable since it’s initiation! Advalo’s teams are very responsive and they gradually accommodated us in the construction of an individualized and seamless customer experience on all points of contact. While omnichannel is at the heart of our digital strategy, Advalo allows us to better understand the buying experience of our customers between the web and the store and act in a sustainable manner to generate traffic”

Laurent Bacquaert, CRM Manager at Grain de Malice

 

“Finally figuring out the impact of the web on store sales was a major issue for management”

Audrey Raimond, CRM Communication Manager BUT

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Exhibiting as: 
Advalo
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