Gonzague de Pirey

Gonzague de Pirey

Chief Omnichannel & Data Officer

LVMH


Gonzague de Pirey is Chief Omnichannel and Data Officer at LVMH. In this role, he oversees the deployment of artificial intelligence across the Group's entire value chain. Formerly Social Affairs Advisor in the French Prime Minister’s office (2004–2007), then he joined the Saint-Gobain Group, where he held several management positions in Paris, Shanghai and Moscow. In 2016, he was appointed CEO of the Lapeyre Group, before joining LVMH in 2020 to head up Sephora in Germany, then the company's New Ventures division. He was appointed to his current position in 2023. An engineer from the Corps des Mines, he is a graduate of Ecole Polytechnique and the Tuck School of Business (EMBA 2010).

Speaking in:

Sunday Jan 11

3:00pm - 3:30pm

Javits North, Level 5

Redefining luxury: How LVMH is powering growth through ‘quiet technology’

In a rapidly evolving retail landscape, global luxury leader LVMH and its Maisons are embracing technology transformation firsthand as AI becomes integrated into strategic decisions and daily processes. As an industry leader, LVMH is in a unique position to engage in a tech ecosystem of partners with scale as the next frontier and main challenge. In this dynamic mainstage conversation, LVMH leadership will explore how LVMH is setting the standard for digital transformation in luxury retail — and what every brand can learn from its bold, leading-edge approach to growth.