Chief OmniChannel and Data Officer
LVMH
Gonzague de Pirey is Chief Omnichannel and Data Officer at LVMH. In this role, he oversees the deployment of artificial intelligence across the Group's entire value chain. Formerly Social Affairs Advisor in the French Prime Minister’s office (2004–2007), then he joined the Saint-Gobain Group, where he held several management positions in Paris, Shanghai and Moscow. In 2016, he was appointed CEO of the Lapeyre Group, before joining LVMH in 2020 to head up Sephora in Germany, then the company's New Ventures division. He was appointed to his current position in 2023. An engineer from the Corps des Mines, he is a graduate of Ecole Polytechnique and the Tuck School of Business (EMBA 2010).
Sunday Jan 11
3:00pm - 3:30pm
Javits North, Level 5, Vusion Theatre
At LVMH, the future of luxury is shaped by the art and science of dreaming, daring, and doing – where human imagination is elevated by intelligence at scale. In this mainstage conversation, LVMH and Maison Louis Vuitton leadership will explore how AI and advanced digital capabilities are being embedded across the group to amplify creativity, empower artisans and store teams, and deepen client relationships. Through real-world examples from Louis Vuitton, speakers will illustrate how a trusted ecosystem of technology and data partners helps turn insight into intuition – supporting everything from personalization and clienteling to demand forecasting and omnichannel excellence. The result is a human-centered model of growth where innovation remains invisible, craftsmanship remains sacred, and intelligence quietly enables the modern luxury experience. This session will explain how LVMH employs a measured, methodical process to scale the implementation of its behind-the-scenes AI capabilities.
Sunday Jan 11
2:00pm - 3:00pm
Exhibitor Big Ideas Stage 5
AI is reshaping retail and the consumer products industry at every step, from supply chain optimization to customer experience. But success requires more than hype or isolated experiments—it needs thoughtful, strategic investment and implementation to create true impact.
In this session, retail leaders, Lenovo, one of the largest ecommerce retailers, and Nvidia will explore the use cases already delivering measurable ROI, including operational intelligence, dynamic customer engagement, fraud reduction, and workforce productivity. Drawing on findings from the IDC 2025 Retail Survey, the panel will unpack the biggest roadblocks retailers face and examine the critical human element of how store associates, customer support teams, and digital workers can collaborate with AI to unlock new value at scale.
What You’ll Learn
