Soumia Hadjali

Soumia Hadjali

Global Senior Vice-President Client Development & Digital

Louis Vuitton


Soumia Hadjali is a global expert in Customer and Digital transformation and a senior leader at Louis Vuitton, where she oversees Client Development, AI acceleration, Digital, CRM, ecommerce and omnichannel experience. She drives innovation, client growth and data-driven strategies across one of the world’s most iconic luxury brands.

Over her 22-year career, she has transformed customer experiences in telecom, media, hospitality, retail and luxury. She started her career with an entrepreneurship experience launching a telco operator, then took part of the transformation of the media industry, led Accor’s digital acceleration and direct-booking, and reimagined Sephora’s omnichannel strategy delivering a significant growth.

She holds an engineering degree from l'Institut Mines-Telecom and executive credentials from HEC.

Speaking in:

Sunday Jan 11

3:00pm - 3:30pm

Vusion Theatre

Redefining luxury: How LVMH is powering growth through ‘quiet technology’

In a rapidly evolving retail landscape, global luxury leader LVMH and its Maisons are embracing technology transformation firsthand as AI becomes integrated into strategic decisions and daily processes. As an industry leader, LVMH is in a unique position to engage in a tech ecosystem of partners with scale as the next frontier and main challenge. In this dynamic mainstage conversation, LVMH leadership will explore how LVMH is setting the standard for digital transformation in luxury retail — and what every brand can learn from its bold, leading-edge approach to growth.