Digital Marketing / Social / Influencers

Sunday
January 16
2:45 pm3:15 pm
Javits North, Level 4, Room 404, StarWind Stage

The slidedeck presentation is now available on slideshare. View now.

Facebook reported a 35 percent increase in the third quarter over the previous year. Meanwhile retailers continue to struggle to understand the real value of social media marketing, and spend more—just to maintain their position. Find out why organizations lack the fundamentals of customer engagement and what they should do differently to utilize data to ignite digital strategies that drive profitability by winning over the customer.

Monday
January 17
11:15 am11:45 am
Javits North, Level 4, Room 404, StarWind Stage
While some scratch their heads unsure of what to make of emerging technologies like Metaverse or NFT’s, Estee Launder is embracing both. Convinced that consumers are ready to step into this tech revolution, this venerable international makeup brand has established a presence in the metaverse and recently launched three editions of a non-fungible token, called MetaOptimist.  Join us for a discussion of what’s working and what’s next.
Monday
January 17
12:00 pm12:30 pm
Javits North, Level 4, Room 404, StarWind Stage
The slide deck presentation is now available on slideshare. View now

Let's cut through the hype and dive deep into how the Metaverse will change the way people shop, live and communicate. WGSN has been tracking this third space since 2018 and will give critical analysis on how to drive conversions, embed brand awareness and explore how retailers can navigate these new digital waters.
Tuesday
January 18
10:30 am11:00 am
Javits North, Level 4, Room 406, Riskified Stage

The slide deck presentation is now available on slideshare. View now

Jason Sigala Director of Events & Experiences The Avon Company and Brian Beitler CMO of QVC US and HSN will be sharing insight with Deborah Weinswig at Coresight Research into how they are embracing the latest innovations in livestream commerce to help transform the shopping experience, by blending entertainment with instant purchasing.

Tuesday
January 18
11:15 am11:45 am
Javits North, Level 4, Room 406, Riskified Stage
The slide deck presentation is now available on slideshare. View now.

As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from JD.com will be joined by Nick Woodhouse from Authentic Brands Group to discuss the planning involved in creating successful festival campaigns.