Digital Marketing / Social / Influencers
Michael Wolf, founder and CEO of Activate, will examine the tech, media and gaming trends driving consumer buying behavior in 2022. He will explore the opportunities that exist for brands in virtual gaming worlds and the future of avatar personalization.
Deborah Weinswig is joined to by two major retail brands who will be sharing insight into how live stream commerce has helped them transform the shopping experience behind major shopping events, by blending entertainment with instant purchasing.
As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from JD.com will be joined by a Nick Woodhouse from Authentic brands to discuss the planning involved in creating successful festival campaigns.