Digital Marketing / Social / Influencers

Sunday
January 16
12:00 pm12:30 pm
By now we're all familiar with how TikTok can galvanize millions of consumers into stores to buy the latest viral product or try the latest branded challenge. Some brands are taking it one step further by building communities around nontraditional call to actions that are unheard of in the retail world. Through organic and paid presences, Target and American Eagle have built authentic connections with their communities that drive users to participate and engage with the brands on and off TikTok.
Sunday
January 16
2:00 pm2:30 pm

Michael Wolf, founder and CEO of Activate, will examine the tech, media and gaming trends driving consumer buying behavior in 2022. He will explore the opportunities that exist for brands in virtual gaming worlds and the future of avatar personalization.

Tuesday
January 18
10:30 am11:00 am

Deborah Weinswig is joined to by two major retail brands who will be sharing insight into how live stream commerce has helped them transform the shopping experience behind major shopping events, by blending entertainment with instant purchasing.

Tuesday
January 18
11:15 am11:45 am

As the focus on Chinese shopping festivals like Singles Day and 618 continues to intensify, how can international brands develop strategies around these local milestones to capitalize on their potential? In this session, Harlan Bratcher from JD.com will be joined by a Nick Woodhouse from Authentic brands to discuss the planning involved in creating successful festival campaigns.