The era of growth at all costs is over and the old direct to consumer playbook no longer delivers. Today’s consumers are curators, not bystanders, shaping discovery and deciding which brands thrive. Join Hawke Media CEO Erik Huberman for a data-driven look at what’s next in modern brand building. Drawing on insights from Hawke.AI and hundreds of real world campaigns, Erik will unpack the strategies helping today’s most agile challengers gain share through speed, clarity and cultural relevance. The session will also feature a live roundtable with two breakout brands that have successfully outsmarted larger competitors, optimized spend and built authentic connections without diluting their identity.