Founder and CEO
Hawke Media
Erik Huberman is the Founder and CEO of Hawke Media, a leading marketing consultancy that provides customized, data-driven performance solutions to help businesses of all sizes and industries launch, scale, and thrive.
What began as a small startup in Los Angeles has since evolved into the most powerful marketing partner for growth-stage companies in the United States, helping more than 5,000 brands scale with precision and purpose. The Los Angeles Times recently named Hawke Media the #1 Fastest-Growing Private Company in Los Angeles, recognizing its leadership in marketing innovation and excellence.
Under Erik’s leadership, Hawke Media has expanded beyond an agency into a full ecosystem of growth. He launched Hawke Ventures, a venture capital firm that has invested in more than 50 startups, fostering innovation and championing the next generation of commerce and marketing technology. Meanwhile, Hawke.AI, the company’s proprietary marketing intelligence platform, equips brands with powerful data-driven insights to achieve sustainable growth and remain competitive in an ever-evolving marketplace.
Erik is also the bestselling author of The Hawke Method, which distills the core principles of marketing that have powered Hawke Media’s success in scaling thousands of brands. A sought-after keynote speaker and recognized thought leader, he continues to push the boundaries of modern marketing, empowering brands and entrepreneurs to reach their full potential in a rapidly changing digital landscape.
Sunday Jan 11
12:50pm - 1:05pm
Overview Lounge, Javits North, Level 5
A dynamic, interactive format where attendees can engage directly with NRF speakers: leading retail executives, experts in their field and technology innovators. These 20-minute sessions are an open mic opportunity for attendees with an All-Access Pass to ask their most pressing questions — whether about strategy, technology adoption, consumer behavior, talent or future trends. The topics discussed are decided by the audience-driven questions. These sessions are closed to press and off the record.
The session is designed to:
• Foster candid dialogue with industry leaders
• Surface real challenges attendees are facing in their businesses
• Provide practical insights that go beyond the prepared remarks of a keynote
• Encourage peer-to-peer learning as questions from the audience often spark ideas relevant to all
It’s less presentation, more conversation — an opportunity for attendees to hear personalized perspectives from the experts shaping the industry today.
Monday Jan 12
1:45pm - 2:15pm
Javits North, Level 4, Logicbroker Stage
The era of growth at all costs is over and the old direct to consumer playbook no longer delivers. Today’s consumers are curators, not bystanders, shaping discovery and deciding which brands thrive. Join Hawke Media CEO Erik Huberman for a data-driven look at what’s next in modern brand building. Drawing on insights from Hawke.AI and hundreds of real world campaigns, Erik will unpack the strategies helping today’s most agile challengers gain share through speed, clarity and cultural relevance. The session will also feature a live roundtable with two breakout brands that have successfully outsmarted larger competitors, optimized spend and built authentic connections without diluting their identity.
