Lauren Amundson

Lauren Amundson

Product Owner - Search

US Foods


Lauren blends business insight and technical strategy in her role at US Foods, leading digital initiatives that make product discovery effortless. With experience spanning merchandising, product management, and now product ownership, she brings a holistic view to US Food's digital transformation.

Speaking in:

Monday Jan 12

4:00pm - 4:30pm

Exhibitor Big Ideas Stage 1

Serving relevance at Scale: Modernizing digital discovery with AI

When a customer can’t find the right product, the recipe for success falls flat.

The rules of commerce have changed, especially for distributors. Today’s customers, whether end consumers or business buyers expect, intuitive, and personalized digital experiences that make ordering effortless. But legacy systems, and complex product catalogs often get in the way. 

In this session, learn how US Foods, one of the largest foodservice distributors, reimagined product discovery to thrive in a highly competitive market - putting AI and search at the center of its digital transformation. By eliminating dead-end searches, reducing manual merchandising, and empowering teams with real-time insights, US Foods turned search into the secret sauce of its customer experience.

The result is faster ordering, happier customers, and higher conversions - proof that when relevance scales, everyone wins.

This session shares practical strategies and key lessons for putting AI to work where it matters most.