General Manager of Commerce
Coveo
Peter Curran is the General Manager of Commerce at Coveo. Over the years, he has worked across various eCommerce business models, categories, and company sizes. Peter co-founded and acted as President and Head of Sales for Cirrus10, a Web Content Management and Ecommerce Technology consultancy. Cirrus10 was acquired by Lucidworks in 2019. At Lucidworks he served as GM of Commerce, SVP Go to Market, and CRO. Peter then managed his own strategic consulting firm, implementing and tuning Constructor.io and OpenSearch. With 30 years of experience in enterprise technology, Peter has dedicated the last 15 years to enhancing product discovery across diverse industries, use cases, and platforms.
Monday Jan 12
4:00pm - 4:30pm
Exhibitor Big Ideas Stage 1
When a customer can’t find the right product, the recipe for success falls flat.
The rules of commerce have changed, especially for distributors. Today’s customers, whether end consumers or business buyers expect, intuitive, and personalized digital experiences that make ordering effortless. But legacy systems, and complex product catalogs often get in the way.
In this session, learn how US Foods, one of the largest foodservice distributors, reimagined product discovery to thrive in a highly competitive market - putting AI and search at the center of its digital transformation. By eliminating dead-end searches, reducing manual merchandising, and empowering teams with real-time insights, US Foods turned search into the secret sauce of its customer experience.
The result is faster ordering, happier customers, and higher conversions - proof that when relevance scales, everyone wins.
This session shares practical strategies and key lessons for putting AI to work where it matters most.
