Senior Director, Customer Engagement & MarTech
Hilton
Holly Moreland has over 20 years of experience in the marketing space. For the past 10 years, Holly has specialized in global marketing technology implementation and cross-channel personalization, driving innovative strategies that enhance customer engagement and ROI. Currently serving as Senior Director, Customer Engagement & MarTech at Hilton, Holly has been instrumental in implementing advanced tech solutions to streamline global marketing efforts and deliver business impact through the activation of customer data and insights.
Monday Jan 12
12:30pm - 1:15pm
Exhibitor Big Ideas Stage 1
Explore how two global giants transformed their customer journeys with data and AI. In this session moderated by Treasure Data CMO Karen Wood, Hilton’s Holly Moreland (Senior Director, MarTech Product), and Universal Music Group’s Shailesh Mohanty (Senior Director, Product Management) will share lessons learned that retailers and consumer brands can apply to their marketing and CX efforts. Discover how they scaled personalized engagement for millions of customers, whether it's music fans across more than 60 countries or guests at over 9,000 hotels. Learn actionable strategies for overcoming organizational silos, navigating the shift toward agentic AI, and scaling AI-driven engagement to deepen loyalty and drive growth.
