The North West Company Extends Relationship with Invafresh to Drive Business Growth and Enhance Food Safety Regulatory Compliance

Toronto, ON, May 16, 2023– Invafresh, the industry leading fresh grocery platform, today announced that The North West Company, currently using Scale Management, will expand its use of Invafresh’s Fresh Retail Platform by deploying Recipe Management to ensure regulatory compliance, improve operating margins, and reduce shrink across their operations.

The North West Company was looking for a solution to include allergen and nutritional information on food labels so they could maintain compliance and to also provide good guidance to their customers when it comes to healthier eating options.

“We have been using Invafresh’s Scale Management solution with very positive results due to the ease of use for our in-store employees and flexibility of the platform. Extending our relationship with Invafresh to include Recipe Management will help take our operations to the next level in the use of analytics to deliver an improved customer experience. Having Invafresh as the foundational technology for our perimeter store operations, including deli, meat, bakery, and produce, will allow us to scale efficiently as the business grows."

North West  Vineet Gupta,Chief Information Officer at The North West Company

Utilizing the artificial intelligence and machine learning capabilities native to the Invafresh Fresh Retail Platform, The North West Company will be able to measure the performance of each store, providing them with increased awareness of the efficiencies they are realizing food production operations, such as reducing shrink by projecting ingredient demand for each of their recipes. With Recipe Management, they will have a centralized source of recipe truth and be able to accurately forecast the cost of recipes against actual costs, allowing them to improve operating margins by accounting for production based on food, labor, packaging cost, and the recipe yield.

A key driver for The North West Company was the need to ensure compliance with food safety regulations in both the United States and Canada. As Invafresh is an industry proven solution when it comes to regulatory compliance, integrating Recipe Management with their existing Invafresh Scale Management solution means The North West Company will be able to produce regulatory compliant nutrition labels with ingredients and allergen statements with 100% accuracy across their enterprise.

“One of the goals of The North West Company is to provide healthier options to our northern communities as well as our southern communities,” said Vineet Gupta, Chief Information Officer at The North West Company. “Invafresh will help us achieve this goal, while ensuring regulatory compliance and reducing shrink across our operations.”

“With our Fresh Retail Platform, The North West Company will be able to unlock critical data that will allow them to better allocate labor resources, reduce shrink, and drive increased efficiencies,” said Tim Spencer, Chief Executive Officer at Invafresh. “We are excited to strengthen our partnership with The North West Company as they seek to further automate their in-store processes to deliver an exceptional customer experience.”

About The North West Company

The North West Company Inc., through its subsidiaries, is a leading retailer of food and everyday products and services to rural communities and urban neighbourhoods in Canada, Alaska, the South Pacific and the Caribbean. North West operates 221 stores under the trading names Northern, NorthMart, Giant Tiger, Alaska Commercial Company, Cost-U-Less and RiteWay Food Markets and has annualized sales of approximately CDN$2.0 billion. Learn more at northwest.ca.

About Invafresh

With a combined 500+ years of Freshology experience, the heritage of Invafresh has enabled fresh food retailers to create extraordinary store operations performance and differentiated customer experiences. As the leader of Freshology, Invafresh is deployed in over 350 grocery retailers spanning a global reach of 35 countries with more than $100 million of Fresh revenue being transacted daily, to provide AI/ML demand forecasting, merchandising, replenishment, and sustainability and compliance solutions.  Learn more at About Us | Invafresh.

Media Contact

Ron Margulis
RAM Communications
908.337.0020
ron@rampr.com