Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.
Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.
Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.
Monday Jan 12
9:15am - 10:00am
Exhibitor Big Ideas Stage 1
eCommerce executives face a critical inflection point. To achieve real, sustainable growth, traditional strategies are no longer sufficient—leaders must fundamentally rethink their approach to traffic conversion and profit maximization.
Alternative strategies like marketplaces and retail media are transforming customer engagement, accelerating conversion, and unlocking new revenue streams. These approaches have evolved from emerging trends to essential pillars of commerce growth, with the marketplace channel alone growing at 4x the rate of traditional eCommerce.
In an exclusive interview with Joe Cano, SVP Digital at Lowe's, we'll explore Lowe’s transformational journey, including how they successfully launched the home improvement industry's first comprehensive marketplace. Together, we'll examine the strategic framework that serves as the common denominator among brick-and-mortar retailers like Lowe’s, in achieving explosive online growth through the marketplace and retail media flywheel:
Monday Jan 12
2:00pm - 2:30pm
River Pavilion, Snowflake Stage
As consumer inboxes become more fragmented and privacy expectations evolve, retailers must reimagine how to build meaningful customer connections across every marketing channel. In this session, attendees will hear how one brand is using RCS messaging to deliver rich, personalized communications that drive measurable results. You’ll learn how RCS is transforming every interaction into a real-time feedback loop, collecting valuable zero-party data from customers that fuels AI-powered personalization across email and push to build strong, more profitable customer relationships. Attendees will leave with a clear perspective on how to future-proof their omnichannel marketing and customer communications strategies, adapt to evolving privacy and messaging standards, and harness the full potential of RCS to create conversations that convert.
Monday Jan 12
2:00pm - 2:30pm
River Pavilion, Snowflake Stage
Sixty percent of shoppers are already using AI in their shopping journey. It is clear that agentic commerce is here, and quickly evolving from concept to strategic imperative. As the landscape shifts, retail leaders are confronted with new challenges - and opportunities.
AI-powered agents like ChatGPT, Google Gemini, and Alexa+ are already making purchase decisions on behalf of consumers, fundamentally redefining the retail journey. As traditional discovery and purchasing behaviors give way to autonomous, AI-driven interactions, retailers face a critical inflection point: adapt or risk becoming invisible.
Join commerce leader Josh Friedman, Ulta's SVP of Digital and eCommerce, and AI expert Anne-Claire Baschet, Mirakl's Chief Data and AI Officer, as they discuss agentic commerce strategies that help retailers stay ahead in this next era.
