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AI Stage

Winning in the Agentic Era: Ulta’s Take on the Commerce Roadmap to Success

Sixty percent of shoppers are already using AI in their shopping journey. It is clear that agentic commerce is here, and quickly evolving from concept to strategic imperative. As the landscape shifts, retail leaders are confronted with new challenges - and opportunities.

AI-powered agents like ChatGPT, Google Gemini, and Alexa+ are already making purchase decisions on behalf of consumers, fundamentally redefining the retail journey. As traditional discovery and purchasing behaviors give way to autonomous, AI-driven interactions, retailers face a critical inflection point: adapt or risk becoming invisible.

Join commerce leader Josh Friedman, Ulta's SVP of Digital and eCommerce, and AI expert Anne-Claire Baschet, Mirakl's Chief Data and AI Officer, as they discuss agentic commerce strategies that help retailers stay ahead in this next era.

Anne-Claire Baschet
Anne-Claire Baschet

Chief Data & AI Officer

Mirakl

Josh Friedman
Josh Friedman

SVP, Ecommerce & Digital

Ulta Beauty


Sponsored by:

MIRAKL, INC