Monday Jan 12
4:00pm - 4:30pm
Exhibitor Big Ideas Stage 3
The weather is the most significant outside variable influencing day-to-day retail spending. Businesses are using their “eye on the sky” to enhance core processes and incorporating weather impact metrics into reporting, demand forecasting, planning, and marketing. The discussion will highlight how companies leverage weather-driven demand analytics to better understand and plan for how the conditions outside alter overall transactions and category-specific sales. Panelists will also share how their businesses take advantage of positive weather periods to better serve customers, increase sales, and enhance profitability.
Tuesday Jan 13
9:15am - 9:45am
Exhibitor Big Ideas Stage 3
No external factor influences consumer purchasing as directly, frequently, and meaningfully as the weather. This panel will discuss how businesses can stop getting caught off guard when conditions and consumer spending change by incorporating Weather-Driven Demand (WDD) metrics. WDD insights consistently quantify localized sales impacts at scale, enabling the business to effectively evaluate performance and proactively plan for upcoming opportunities and risks. Learn how feature-engineered WDD analytics translate meteorological data and forecasts into an easy-to-action business context.
