WEATHER MATTERS. A LOT. Fuel your AI forecasts, core technologies, and operations with the ability to quantify retail’s most persistent external sales driver: the weather.
PLANALYTICS IS THE LEADING GLOBAL PROVIDER OF WEATHER-DRIVEN DEMAND ANALYTICS. We provide a real-world-tested, feature-engineered dataset that leverages AI to translate complex meteorological data into actionable business metrics. Retailers and consumer-centric businesses leverage Planalytics to *GAIN A WEATHER-ADJUSTED PERSPECTIVE to accurately evaluate sales, promotions, and marketing campaigns, *incorporate Weather-Driven Demand projections TO IMPROVE AI FORECASTS, PLANNING & ALLOCATION, and REPLENISHMENT, *BOOST DIGITAL CONVERSION & ROI by aligning campaigns with favorable consumer demand, and quantify and PROACTIVELY MANAGE THE PURCHASING IMPACTS OF EXTREME WEATHER EVENTS. Our clients consistently realize substantial returns, including 2–6% profit enhancement, up to 2% in additional annual topline sales, and 2x effectiveness in digital marketing campaigns. *Visit PLANALYTICS.AI to learn more*
HEAR OUR CLIENTS SPEAK: Monday, Jan. 12th @ 4:00 pm (Alamance Foods & Randa Apparel & Accessories): “Bring the Outside In”: Operationalizing weather analytics to successfully manage demand volatility +++ Tuesday, Jan. 13th @ 9:15 am (Reitan Convenience & Tropical Smoothie Cafe): Localized, optimized & not surprised! Leveraging weather-driven demand in a retail business
Monday Jan 12
4:00pm - 4:30pm
Exhibitor Big Ideas Stage 3
The weather is the most significant outside variable influencing day-to-day retail spending. Businesses are using their “eye on the sky” to enhance core processes and incorporating weather impact metrics into reporting, demand forecasting, planning, and marketing. The discussion will highlight how companies leverage weather-driven demand analytics to better understand and plan for how the conditions outside alter overall transactions and category-specific sales. Panelists will also share how their businesses take advantage of positive weather periods to better serve customers, increase sales, and enhance profitability.
Tuesday Jan 13
9:15am - 9:45am
Exhibitor Big Ideas Stage 3
No external factor influences consumer purchasing as directly, frequently, and meaningfully as the weather. This panel will discuss how businesses can stop getting caught off guard when conditions and consumer spending change by incorporating Weather-Driven Demand (WDD) metrics. WDD insights consistently quantify localized sales impacts at scale, enabling the business to effectively evaluate performance and proactively plan for upcoming opportunities and risks. Learn how feature-engineered WDD analytics translate meteorological data and forecasts into an easy-to-action business context.
