Chief Customer Officer
Mirakl
Sophie leads Mirakl’s global Customer Success team, where she is responsible for driving marketplace adoption, growth, customer satisfaction and advocacy. She also leads Mirakl Connect, the platform of services for marketplace brands. Sophie joined Mirakl from McKinsey, where she was a partner leading large-scale digital transformation projects for clients in consumer, retail, tech and private equity sectors. She graduated from HEC and holds an MBA from Harvard Business School.
Monday Jan 12
9:15am - 10:00am
Exhibitor Big Ideas Stage 1
eCommerce executives face a critical inflection point. To achieve real, sustainable growth, traditional strategies are no longer sufficient—leaders must fundamentally rethink their approach to traffic conversion and profit maximization.
Alternative strategies like marketplaces and retail media are transforming customer engagement, accelerating conversion, and unlocking new revenue streams. These approaches have evolved from emerging trends to essential pillars of commerce growth, with the marketplace channel alone growing at 4x the rate of traditional eCommerce.
In an exclusive interview with Joe Cano, SVP Digital at Lowe's, we'll explore Lowe’s transformational journey, including how they successfully launched the home improvement industry's first comprehensive marketplace. Together, we'll examine the strategic framework that serves as the common denominator among brick-and-mortar retailers like Lowe’s, in achieving explosive online growth through the marketplace and retail media flywheel:
