Rissa Jarrat

Rissa Jarrat

Chief Commercial Officer

Jenni Kayne


Meet Rissa Jarratt - the Chief Commercial Officer at Jenni Kayne. Overseeing both the Retail and Wholesale arms of the business, Rissa brings a customer-first, people-centered leadership style to Jenni Kayne, aiming to foster effortless communication, strategic focus, and strong cross-functional partnership. She leads by example, empowering teams to thrive amid a rapidly evolving retail landscape.

Over her 9+ years with the brand, Rissa has been instrumental in Jenni Kayne’s retail expansion, helping the fleet grow from five stores to 31. She also helped guide Jenni Kayne’s entrance into the Bloomingdale’s concession model, expanding awareness, reach, and overall commercial footprint.

Beyond retail, Rissa oversees a growing Wholesale business, nurturing relationships with key partners such as Selfridges and Shopbop. These partnerships inform strategic decisions, support sustainable growth, and bring valuable market insights into future development.

Through every phase of expansion, Rissa remains committed to delivering an elevated customer experience and fostering a warm, community-driven culture across every team she supports.

Speaking in:

Tuesday Jan 13

2:45pm - 3:15pm

Exhibitor Big Ideas Stage 5

The million-dollar associate: Supercharging human connection with AI-powered clienteling

In a world increasingly driven by automation, the genuine human touch has become the ultimate retail differentiator. But what if the right technology could supercharge that human connection instead of replacing it? This session explores how leading brands are transforming their frontline staff into client-centric superstars, using smart, AI-powered tools to build deeper relationships and drive remarkable sales growth.

In this panel discussion, you will get the playbook from senior retail leaders who have successfully scaled their clienteling programs to achieve remarkable results. This session will uncover actionable insights on:

  • How to empower associates with the right tools, including human-in-the-loop AI, to scale personalized outreach with ease and confidence.
  • Implement a scalable clienteling strategy that differentiates your brand and creates a deep competitive moat.
  • Real-world examples of how AI-powered associates drive loyalty and significant business growth.