Nadine Graham

Nadine Graham

SVP & GM, Ecommerce

Sephora


Nadine Graham is the Senior Vice President and General Manager of Ecommerce at Sephora NA. In her role, Nadine oversees digital merchandising and marketing as well as the digital client experience for both US and .CA, ecommerce delivery strategy, client services, and new digital partnerships.

Since joining Sephora in 2014, Nadine has played an integral role in developing Sephora’s Ecommerce business to create a best-in-class, personalized experience for clients. She has been instrumental in transforming Sephora’s digital ecosystem through innovations in site experiences, optimization, and last-mile delivery. Nadine’s leadership has driven initiatives including Buy Online Pick Up In-Store (BOPIS), Same-Day Delivery and Same-Day Unlimited, Sephora on Kohls.com, as well as marketplace and payment partnerships with Uber Eats, DoorDash, Instacart, Venmo, and more.

Nadine continues to elevate the retailer’s industry-leading digital platform, focusing on bringing brands to life across all of Sephora’s digital properties, including Sephora’s website and mobile app, while expanding Sephora’s digital collaborations and partnerships to broaden reach and deepen client connection.

Prior to Sephora, Nadine held a variety of merchandising and Ecommerce positions at Williams-Sonoma, Bloomingdale’s, and Saks Fifth Avenue. Nadine has a B.S. in Economics from Duke University, and an MBA from the Tuck School of Business at Dartmouth. She currently resides in the San Francisco Bay Area with her husband and two daughters.

Speaking in:

Monday Jan 12

10:30am - 11:00am

Rewired: How AI is reshaping the path to purchase in fashion and beauty

AI is fundamentally changing how consumers discover, consider and convert — from hyper-personalized media to site experiences that feel more like dialogue than digital shelf. This panel will feature brands actively experimenting with AI at each stage of the path to purchase — discovery, media and site — and explore how these innovations are driving results, what’s still emerging and how to balance experimentation with brand-building.