Melissa Lapp-LoBasso

Executive Director, Brand Growth & Innovation

Comcast Business

Melissa Lapp-LoBasso is the Executive Director of Brand Growth & Innovation at Comcast Business, leading brand strategy, thought leadership, and research for CB. Melissa is focused on supporting Comcast Business’ continued growth ambitions by fueling brand-led action across the organization. Prior to Comcast, Melissa has had agency- and client-side experience for brands including American Express, Hershey’s, and Darden Restaurants. Melissa resides in the Philadelphia suburbs with her husband & two young daughters.

Speaking in:

Monday Jan 13th

3:00pm - 3:30pm

Level 1, Special Events Hall, Foodservice Tech Stage

Jack in the Box's vision for the restaurant of the future

Self-serve kiosks, personalized loyalty programs, digital menu boards, robotic fry stations: Jack in the Box is redefining employee efficiency and customer engagement in the quick-service restaurant industry.

Join CTO Doug Cook as he shares how the company’s bold vision for shaping a smarter, more customer-centric QSR experience, and hear how Comcast Business is helping power this transformation.

Monday Jan 13th

12:30pm - 1:15pm

Expo, Level 3, Expo Stage 3

The technology behind Dollar Tree’s rapid expansion

Dollar Tree is on a mission of bold expansion, aiming to open up to 750 new stores each year. As its footprint grows, so must its technology – scaling quickly and seamlessly to support customer transactions and real-time inventory from day one. In this session, learn how Dollar Tree partners with Comcast Business to power hundreds of stores with fast, reliable connectivity and security – even utilizing innovative low-Earth orbit satellite technology to reach rural areas. Attendees will also get an inside look at Dollar Tree’s commitment to sustainability and community empowerment, setting a standard for responsible retail expansion.

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