Executive Director, Brand Growth & Innovation
Comcast Business
Melissa Lapp-LoBasso is the Executive Director of Brand Growth & Innovation at Comcast Business, leading brand strategy, thought leadership, and research for CB. Melissa is focused on supporting Comcast Business’ continued growth ambitions by fueling brand-led action across the organization. Prior to Comcast, Melissa has had agency- and client-side experience for brands including American Express, Hershey’s, and Darden Restaurants. Melissa resides in the Philadelphia suburbs with her husband & two young daughters.
Monday Jan 12
11:00am - 11:30am
MicroTouch Stage
The diner is an American institution, and Denny’s is evolving it for a new era and a new generation of guests—all while preserving what people love about the hometown diner experience. By deploying a flexible connectivity platform and standardized cloud POS, Denny's has streamlined order taking and operations, laying the groundwork for future innovations. Join Denny’s CTO Minh Le to hear his vision for modernizing the storied brand and how AI and smart technology will reshape the restaurant business.
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Bring your earbuds + mobile device to this session! Session audio will be transmitted via a silent conferencing system. Use your own mobile device during the live session to access the audio feed. (Extra earbuds available, while supplies last.)
Monday Jan 12
12:30pm - 1:15pm
Exhibitor Big Ideas Stage 4
The speed of operations, explosion of digital ordering, and need for real-time data have upended the traditional tech foundation for restaurants. Join this session for a behind-the-scenes look at how an iconic restaurant brand developed a resilient network to help ensure it could support the digital operations of today - while setting the stage for future innovation. Thibault Roux, Chief Digital Officer for Burger King U.S. and Canada, will share his experience and insights on driving forward a long-term vision for digital transformation and the power of strategic technology partnerships.
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