Executive Director, Brand Growth & Innovation
Comcast Business
Melissa Lapp-LoBasso is the Executive Director of Brand Growth & Innovation at Comcast Business, leading brand strategy, thought leadership, and research for CB. Melissa is focused on supporting Comcast Business’ continued growth ambitions by fueling brand-led action across the organization. Prior to Comcast, Melissa has had agency- and client-side experience for brands including American Express, Hershey’s, and Darden Restaurants. Melissa resides in the Philadelphia suburbs with her husband & two young daughters.
Monday Jan 12
12:30pm - 1:15pm
Exhibitor Big Ideas Stage 4
The speed of operations, explosion of digital ordering, and need for real-time data have upended the traditional tech foundation for restaurants. Join this session for a behind-the-scenes look at how an iconic restaurant brand developed a resilient network to help ensure it could support the digital operations of today - while setting the stage for future innovation. Thibault Roux, Chief Digital Officer for Burger King U.S. and Canada, will share his experience and insights on driving forward a long-term vision for digital transformation and the power of strategic technology partnerships.
