Matthias Haase

Matthias Haase is VP Content Solutions at Zalando. Together wit h his team, Matthias is responsible for delivering best-in-class content experiences for Zalando’s customers. He oversees Zalando’s own onsite content production as well as Zalando’s Style Creator Program, Content Curation, Localisation, and Technology. A growing focus of his work is leveraging generative AI to scale content creation and enhance customer inspiration across Zalando’s platform.



Matthias began his Z alando journey leading the Zalando Studios and later took over the restructured unit after heading Creative & Campaign Management at ZMS Creative, part of Zalando’s 360° marketing unit, Zalando Marketing Services (ZMS). Before joining Zalando, Matthias worked at UFA and Stargate Studios and led his own marketing agency. He studied at the German Film School in Elstal.



Since April 2025, Matthias has been Co-CEO of DeepAR, a leading deeptech company within the Zalando Group. DeepAR focuses on 3D and AR commerce, powering virtual try-on and interactive product experiences across web and mobile.