Vice President, Content Solutions
Zalando
Matthias Haase is VP Content Solutions at Zalando. Together wit h his team, Matthias is responsible for delivering best-in-class content experiences for Zalando’s customers. He oversees Zalando’s own onsite content production as well as Zalando’s Style Creator Program, Content Curation, Localisation, and Technology. A growing focus of his work is leveraging generative AI to scale content creation and enhance customer inspiration across Zalando’s platform.
Matthias began his Z alando journey leading the Zalando Studios and later took over the restructured unit after heading Creative & Campaign Management at ZMS Creative, part of Zalando’s 360° marketing unit, Zalando Marketing Services (ZMS). Before joining Zalando, Matthias worked at UFA and Stargate Studios and led his own marketing agency. He studied at the German Film School in Elstal.
Since April 2025, Matthias has been Co-CEO of DeepAR, a leading deeptech company within the Zalando Group. DeepAR focuses on 3D and AR commerce, powering virtual try-on and interactive product experiences across web and mobile.
Monday Jan 12
10:30am - 11:00am
Javits North, Level 4, Mirakl Stage
AI is fundamentally changing how consumers discover, consider and convert — from hyper-personalized media to site experiences that feel more like dialogue than digital shelf. This panel will feature brands actively experimenting with AI at each stage of the path to purchase — discovery, media and site — and explore how these innovations are driving results, what’s still emerging and how to balance experimentation with brand-building.
Monday Jan 12
11:55am - 12:15pm
Overview Lounge, Javits North, Level 5
A dynamic, interactive format where attendees can engage directly with NRF speakers: leading retail executives, experts in their field and technology innovators. These 20-minute sessions are an open mic opportunity for attendees with an All-Access Pass to ask their most pressing questions — whether about strategy, technology adoption, consumer behavior, talent or future trends. The topics discussed are decided by the audience-driven questions. These sessions are closed to press and off the record.
The session is designed to:
• Foster candid dialogue with industry leaders
• Surface real challenges attendees are facing in their businesses
• Provide practical insights that go beyond the prepared remarks of a keynote
• Encourage peer-to-peer learning as questions from the audience often spark ideas relevant to all
It’s less presentation, more conversation — an opportunity for attendees to hear personalized perspectives from the experts shaping the industry today.
