Linda Li

Linda Li
Linda Li
Head of Customer Activation & Marketing, H&M Americas
Linda Li is currently Head of Customer Activation & Marketing for H&M Americas. As part of Linda’s roll, she manages the marketing and ecommerce functions as well as customer facing activations across H&M’s Canadian, US and Latin American markets.

Prior to H&M, Linda was a consultant for Boston Consulting Group for three years before joining Bath & Body Works where she focused on strategy, business development and merchandising.

Linda joined H&M in 2014 as a merchandising manager and moved up from store development and expansion to Head of E-Commerce for North and South America before being promoted to her current role in early 2022.

Linda Graduated from Harvard College and received her MBA from Harvard Business School.

Speaking in:

January 15
11:20 am11:50 am
Confident and changeable, Gen Z are demanding that brands communicate with them on their own terms. Brands that understand how to reach this valuable, yet challenging customer cohort are building digital strategies to stay agile in a dynamic landscape. In this session learn from leading brands the strategies driving digital initiatives, how they measure success and remain at the forefront of… Read more