Linda
Li
Head of Customer Activation & Marketing, H&M Americas
H&M
Linda Li is currently Head of Customer Activation & Marketing for H&M Americas. As part of Linda’s roll, she manages the marketing and ecommerce functions as well as customer facing activations across H&M’s Canadian, US and Latin American markets.
Prior to H&M, Linda was a consultant for Boston Consulting Group for three years before joining Bath & Body Works where she focused on strategy, business development and merchandising.
Linda joined H&M in 2014 as a merchandising manager and moved up from store development and expansion to Head of E-Commerce for North and South America before being promoted to her current role in early 2022.
Linda Graduated from Harvard College and received her MBA from Harvard Business School.
Prior to H&M, Linda was a consultant for Boston Consulting Group for three years before joining Bath & Body Works where she focused on strategy, business development and merchandising.
Linda joined H&M in 2014 as a merchandising manager and moved up from store development and expansion to Head of E-Commerce for North and South America before being promoted to her current role in early 2022.
Linda Graduated from Harvard College and received her MBA from Harvard Business School.