Linda Li

Head of Customer Activation & Marketing, H&M Americas

H&M

Linda Li is the Head of Customer Activation & Marketing for H&M Americas. In her role, she oversees the marketing and customer insights & engagement functions of the business as well as customer-facing activations across H&M’s US, Canada, and Latin America markets.

Linda joined H&M in 2014 and has held leadership positions across Merchandising, Store Development & Expansion, and E-Commerce prior to moving into her current role in early 2022. Prior to H&M, she worked at the Boston Consulting Group and at Bath & Body Works, where she focused on strategy, merchandising, and brand development.

Linda graduated from Harvard College and received her MBA from Harvard Business School.

Speaking in:

Monday Jan 13th

1:00pm - 1:30pm

Javits North, Level 4, Klaviyo Stage

The social commerce opportunity: How brands are winning over Gen Z consumers where they live

In 2025, U.S. social commerce sales will grow three times as fast as overall ecommerce sales and surpass the $100 billion mark. This session will cover the key factors fueling this rapid rise and explore how pioneering brands are making the most of social channels to foster deeper engagement with shoppers and reimagine the traditional path to purchase — from discovery to conversion. Retail leaders will share their strategies for success in selling via social platforms along with best practices for leveraging video formats and working with influencers and creators to reach younger audiences.

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Linda Li

Speaking in:

Monday Jan 13th

The social commerce opportunity: How brands are winning over Gen Z consumers where they live