Linda Li

Linda Li
Linda Li
Head of Customer Activation & Marketing, H&M Americas
H&M
Linda Li is the Head of Customer Activation & Marketing for H&M Americas. In her role, she oversees the marketing and customer insights & engagement functions of the business as well as customer-facing activations across H&M’s US, Canada, and Latin America markets.

Linda joined H&M in 2014 and has held leadership positions across Merchandising, Store Development & Expansion, and E-Commerce prior to moving into her current role in early 2022. Prior to H&M, she worked at the Boston Consulting Group and at Bath & Body Works, where she focused on strategy, merchandising, and brand development.

Linda graduated from Harvard College and received her MBA from Harvard Business School.

Speaking in:

Monday
January 15
11:20 am11:50 am
Javits North, Level 4, Firework Stage
Confident and changeable, Gen Z are demanding that brands communicate with them on their own terms. Brands that understand how to reach this valuable, yet challenging customer cohort are building digital strategies to stay agile in a dynamic landscape. In this session learn from leading brands the strategies driving digital initiatives, how they measure success and remain at the forefront of… Read more