VP of Digital Products
ULTA Beauty
Josh Friedman leads Digital Product Management at Ulta, responsible for E-Commerce and Marketing Technology portfolios. His 20-year digital career includes driving double-digit growth and profitability at several multi-billion dollar retailers, spanning both DTC and omnichannel companies. Josh has a track record of finding the “white space” for organic and inorganic growth. Josh has spent his career leading large and small teams, who have delivered initiatives from omnichannel programs, strategic roadmap planning, assortment strategies, launching analytics platforms, and innovative new associate-facing clienteling apps.
3:15pm - 3:45pm
Expo, Level 3, Expo Stage 3
Ulta Beauty, a leading name in the industry, has a best-in-class loyalty program which accounts for over 90% of our sales. Leveraging this extraordinary customer loyalty and the data and insights that come with it allows for Ulta Beauty to personalize experiences for their customers in extraordinary ways. Partnering with Adobe, Ulta Beauty is building personalization-at-scale to bring Joy to their guests at every touchpoint, fostering connections between customers and associates, and driving inspired content and product discovery at every stage of the purchase journey. This session will delve into Ulta’s strategic approach to personalization – people, process, technology, and data.
Join Josh Friedman, VP of Digital Products, in a fireside chat with Olivia Kwon Best, Adobe’s Digital Strategy Group GM for Retail and Consumer Goods as they discuss their journey to become the most relevant and joyful beauty brand in the industry.
