SVP, Ecommerce & Digital
Ulta Beauty
Josh Friedman oversees Ulta Beauty’s Ecommerce business, including Ulta.com, the Ulta Beauty App, Ulta Beauty Marketplace, and Digital Innovation. His 20-year digital career includes driving double-digit growth and profitability at several multi-billion-dollar retailers, spanning both DTC and omnichannel companies. Josh has a track record of finding the “white space” for organic and inorganic growth. Josh has spent his career leading large and small teams, who have delivered initiatives from omnichannel programs, strategic roadmap planning, assortment strategies, launching analytics platforms, and innovative new associate-facing clienteling apps.
Monday Jan 12
2:00pm - 2:30pm
Snowflake Stage
Sixty percent of shoppers are already using AI in their shopping journey. It is clear that agentic commerce is here, and quickly evolving from concept to strategic imperative. As the landscape shifts, retail leaders are confronted with new challenges - and opportunities.
AI-powered agents like ChatGPT, Google Gemini, and Alexa+ are already making purchase decisions on behalf of consumers, fundamentally redefining the retail journey. As traditional discovery and purchasing behaviors give way to autonomous, AI-driven interactions, retailers face a critical inflection point: adapt or risk becoming invisible.
Join commerce leader Josh Friedman, Ulta's SVP of Digital and eCommerce, and AI expert Anne-Claire Baschet, Mirakl's Chief Data and AI Officer, as they discuss agentic commerce strategies that help retailers stay ahead in this next era.
