Jordan Broggi

Jordan Broggi

EVP Customer Experience and Online

The Home Depot


Jordan Broggi is executive vice president (EVP) of customer experience and president, online at The Home Depot. In this role, he is responsible for leading the vision, design, and development of new and innovative solutions to drive a seamless experience for the millions of customers who turn to The Home Depot for their home improvement projects – in stores, online, or on mobile devices. He also leads the company's online business, overseeing online operations, merchandising strategy and customer experience for The Home Depot's digital properties.

Most recently, Jordan served as senior vice president and president of online. He previously held the position of senior vice president of finance, where he served as the primary finance partner to the U.S. business and was responsible for planning, forecasting and guiding execution of the company P&L and capital plan.

Jordan joined The Home Depot in 2013 and has held roles of increasing responsibility in merchandising finance, supply chain finance, financial planning and analysis and strategic business development. Prior to joining the company, Jordan held various positions in finance and strategy at LexisNexis and Bain & Company.

Jordan volunteers in a variety of ways with the Church of the Apostles in Atlanta. He has an MBA from Harvard Business School and a bachelor’s degree in finance and economics from the University of South Carolina.

Speaking in:

Monday Jan 12

11:45am - 12:15pm

Exhibitor Big Ideas Stage 5

The AI-powered shopper: How generative agents are building retail’s new front door for consumers

Every digital touchpoint is now The New Front Door. Retail leaders are moving past simple bots to deploy Gemini-powered agentic workflows that automate complex, multi-turn interactions and personalize the entire customer journey. This session explores how AI is transforming external customer experience from discovery to resolution. We will showcase how intelligent agents drive conversion and loyalty by optimizing product search with Vertex AI Search for Commerce and facilitating seamless, agent-to-agent transactions. Hear directly from customers about real-world results: how designing a commerce strategy where AI is the primary, intelligent face of the brand reduces operational costs and delivers 24/7 world-class service. This is the future of agentic commerce.