Jordan Bowry

Jordan Bowry

Senior Director, Retention Marketing & Global CRM

Michael Kors


Jordan is a CRM and Marketing leader with 10+ years of experience scaling programs across 50+ global markets for luxury and lifestyle brands. A proven track record in transforming customer journeys, building high-performing teams, and driving revenue growth through data-driven strategies. An expert in loyalty program design, customer lifecycle marketing, and omnichannel personalization. Experienced working in both London and New York, with a global outlook and a strong record of aligning cross-functional stakeholders, launching MarTech platforms, building CRM Centres of Excellence, and embedding AI capabilities across CRM functions. Currently driving global retention and engagement at Michael Kors.

Speaking in:

Tuesday Jan 13

2:45pm - 3:15pm

Exhibitor Big Ideas Stage 5

The million-dollar associate: Supercharging human connection with AI-powered clienteling

In a world increasingly driven by automation, the genuine human touch has become the ultimate retail differentiator. But what if the right technology could supercharge that human connection instead of replacing it? This session explores how leading brands are transforming their frontline staff into client-centric superstars, using smart, AI-powered tools to build deeper relationships and drive remarkable sales growth.

In this panel discussion, you will get the playbook from senior retail leaders who have successfully scaled their clienteling programs to achieve remarkable results. This session will uncover actionable insights on:

  • How to empower associates with the right tools, including human-in-the-loop AI, to scale personalized outreach with ease and confidence.
  • Implement a scalable clienteling strategy that differentiates your brand and creates a deep competitive moat.
  • Real-world examples of how AI-powered associates drive loyalty and significant business growth.