SVP, Strategic Growth
Creative Realities
Jessica Creces is a senior executive with over 25 years of experience driving growth and innovation in the technology and media sectors. As Senior Vice President of Strategic Growth at Creative Realities, she leads initiatives that leverage data insights to drive strategic decision-making, develop a comprehensive understanding of customer needs, and deliver value-based partnerships.
Dedicated to leveraging technology and creativity to transform customer experiences in retail environments, Jessica has become a key influencer in shaping the future of in-store digital media in Canada. Her extensive background in strategy and business development includes leadership roles at BlackBerry, D2L, Christie Digital, and RBC, equipping her with a comprehensive view of the evolving tech landscape.
Jessica partners with clients to craft innovative strategies that enhance audience engagement and maximize revenue opportunities across the company’s diverse portfolio. She specializes in strategy, product development, marketing, and digital transformation, with a proven track record of guiding organizations from technology-centric to customer-centric models that drive sustainable growth.
In her current role, Jessica is dedicated to leveraging technology and creativity to transform customer experiences in retail environments, helping brands deliver immersive, data-driven solutions that connect with audiences in meaningful ways. Her leadership extends beyond operational execution as she continues to influence industry trends and foster innovation that shapes the future of in-store digital media in North America.
Jessica holds an MSc in Technology Management from Wilfrid Laurier University and a BSc in Computer Science from Western University.
Sunday Jan 11
11:00am - 11:30am
Exhibitor Big Ideas Stage 2
Digital screens are renowned for their ability to engage shoppers at the point of purchase through dynamic, contextual content. It’s now easier than ever to level up your digital signage to generate revenue and operate as an instore retail media network. This session will walk you through how digital screens can be monetized through programmatic advertising - in many cases without disrupting budgets normally reserved for traditional shopper marketing. We’ll cover the basics on what instore retail media means to you as a retailer, how digital signage is designed and networked including the software that automates it, and step through use cases that show impressive sales lifts and ROI.
This session is a must-attend for any retailer looking to accelerate and amortize their investment in digital technology, as well as for Brands looking to drive shopper behavior at shelf - and make a difference where it matters most: the cash register.
