Gui Serrano
AVP, Corporate Strategy and Development
CVS Health
Gui Serrano currently serves as AVP of Corporate Strategy and Development at CVS Health. In this role, he is responsible for M&A, and other strategic investments.
Before reaching his current position, Gui served as a director, senior director, and Executive Director, having led acquisitions, divestitures and integrations of several companies in the specialty pharmacy, retail, PBM, and health plans sectors. In 2018, he played a key role in one of the largest transactions in healthcare history, in which CVS acquired the health plan Aetna for $78 billion.
Gui also led the sale of several businesses, including the sale of Drogaria Onofre to Raia Drogasil and Coram Acute Infusion business.
Gui has vast experience in enterprise strategy and merchandising strategy, having led the CVS Health private label brand from 2016-2018.
Mr Serrano holds an MBA from Duke University and a Master's in Genetics from Unicamp. He worked in academia for three years before moving to business overseas and finally to the USA.
Speaking in:
Sunday Jan 11
10:30am - 11:00am
New business models: how retail organizations have evolved into business ecosystems
Traditional retail organizations have been challenged by the acceleration of digital, the growing strategic role of technology, the emergence of AI, and competition from new business models such as marketplaces, pure-play digital retailers, and cross-border e-commerce. Learn from leading retailers who have successfully transformed their business models into ecosystems, adding platforms such as marketplaces, financial services, value-added services, and media, with their customer base and data at the center. Business ecosystems such as Alibaba, Tencent, JD.com, and PDD have redefined the Chinese retail landscape and can impact other markets, as the cases of CVS and Magazine Luiza can inspire.