Daniela Jurado

Road Runner Sports built its reputation on an in-store experience defined by expertise, obsession over customer needs, and a level of personal service that creates world-class loyalty. Their vision for their ecommerce experience mirrored that investment. They wanted to deliver an online experience so intuitive and supportive that one-time shoppers became loyal customers and brand champions. 

To get there, they partnered with VTEX to rebuild key touchpoints: clearer wayfinding, faster checkout, smarter service handoffs, and data that follows the customer from screen to sales floor with the same reliability and personalization customers get in their retail stores. By modernizing their stack and unifying the customer experience across channels, they created one connected environment where store teams, digital teams, and customers all interact with the same real-time information. 

Join us as Finlay Robb - Chief Digital Officer at Road Runner Sports -  shares the practical steps they took to close the digital-to-physical gap while significantly reducing complexity and cost.