Whether it’s sending email, SMS, or WhatsApp messages for marketing, the challenges associated with meeting retail customers on their preferred channels and addressing regulatory compliance requirements are widespread. Retailers’ marketing tools need to integrate with their current tech stack. Future flexibility and iteration must not be inhibited. Data must be shared among the organization to drive smarter, individualized interactions. And the newest regulatory compliance guidelines must be accounted for, wherever your customers reside. Join Twilio and a retail executive as they share the newest technologies they are using to overcome the communication complexities of international expansion.
