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Eleanor Preston

Eleanor Preston

Regional Vice President, Strategic Accounts

Twilio


Eleanor Preston is the Regional Vice President of Retail Sales for Twilio's Communications Platform in North America. Eleanor has spent 10 years leading teams in Martech, Data Analytics, and Customer Engagement, helping retailers innovative their personalization strategies globally. She currently lives outside of Boulder, CO.

Speaking in:

Monday Jan 12

1:00pm - 1:30pm

ReturnPro Stage

The new loyalty engine: How AI is redefining customer acquisition and retention

Loyalty in retail is being rewritten. In an era of limitless choice and shifting expectations, traditional programs are losing their power to retain customers. Enter AI: a force not just optimizing but transforming how brands foster connection and commitment. From predictive personalization to real-time engagement and intelligent automation, discover how forward-thinking companies are using AI to create loyalty that lasts. This session dives into the strategies reshaping customer relationships—and the technology making it possible.