Erin Blackburn-Smith

No external factor influences consumer purchasing as directly, frequently, and meaningfully as the weather. This panel will discuss how businesses can stop getting caught off guard when conditions and consumer spending change by incorporating Weather-Driven Demand (WDD) metrics. WDD insights consistently quantify localized sales impacts at scale, enabling the business to effectively evaluate performance and proactively plan for upcoming opportunities and risks. Learn how feature-engineered WDD analytics translate meteorological data and forecasts into an easy-to-action business context.