Retail Reporter
The Wall Street Journal
Sarah Nassauer writes about large retailers including Walmart, Target, Costco, and Home Depot for The Wall Street Journal in New York.
Her stories often explore how big retailers navigate change. She writes about a wide range of topics including AI, consumer behavior, ecommerce, workers and corporate strategy. She previously covered the food and consumer goods industries.
Sarah started her journalism career in Paris at the Dow Jones Newswire and CNBC Europe. While in Paris, she joined the Journal to cover the wine industry and local news before moving to New York.
Tuesday Jan 13
2:00pm - 2:30pm
Vusion Theatre
In today’s hypercompetitive marketplace, the most successful brands don’t just serve their customers — they obsess over them. This session explores how leading companies are putting the consumer at the center of every decision, using real-time insights, feedback loops, and co-creation strategies to drive meaningful innovation. Learn how a deep understanding of evolving needs, behaviors and aspirations can inspire breakthrough products and enduring loyalty. From digital listening to community-led design, we’ll unpack the tools and cultural shifts required to build products that resonate — and outperform. Whether you’re a legacy retailer or a fast-scaling brand, discover how to embed consumer obsession into your innovation DNA and stay ahead of the curve in a world where the customer truly calls the shots.
