Retail Reporter
The Wall Street Journal
Sarah Nassauer writes about large retailers including Walmart, Target, Costco, and Home Depot for The Wall Street Journal in New York.
Her stories often explore how big retailers navigate change. She writes about a wide range of topics including AI, consumer behavior, ecommerce, workers and corporate strategy. She previously covered the food and consumer goods industries.
Sarah started her journalism career in Paris at the Dow Jones Newswire and CNBC Europe. While in Paris, she joined the Journal to cover the wine industry and local news before moving to New York.
Tuesday Jan 13
2:00pm - 2:30pm
Javits North, Level 5, Vusion Theatre
In today’s hypercompetitive marketplace, the most successful brands don’t just serve their customers – they obsess over them. This fireside chat explores how leading consumer product company SharkNinka is putting the consumer at the center of every decision, using real-time insights, feedback loops, and co-creation strategies to drive meaningful innovation. Learn how Shark Ninja CEO Mark Boraccas institutes a deep understanding of evolving consumer needs, behaviors, and aspirations that inspire breakthrough products and enduring loyalty. From digital listening to community-led design, Mark will unpack the tools and cultural shifts required to build products that resonate – and outperform. Whether you’re a heritage retailer or a fast-scaling DTC brand, discover how to embed consumer obsession into your innovation DNA and stay ahead of the curve in a world where the customer truly calls the shots.
