Keynote and Featured Session Summaries

NRF chairman's welcome: Moving fast forward together

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Vusion Theater, Javits North, Level 5

9:15am - 9:45am

Your intelligence. Your advantage: Redefining what’s possible in retail

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Vusion Theater, Javits North, Level 5

9:45am - 10:15am

Beyond the headlines: What consumers and commerce are telling us about retail’s future

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Vusion Theater, Javits North, Level 5

10:45am - 11:15am

One store, infinite roles: Empowering the modern retail associate

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HP Stage, Javits North, Rm 411

The Founder’s Journey: From First Bet to Lasting Brand - Part 1

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Logicbroker Stage, Javits North, Rm 404

X Marks The Future

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Mirakl Stage, Javits North, Rm 406

The revitalized physical store: enhanced experience, hub function, customer acquisition, powered by AI

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Insider One Stage, Javits North

11:30am - 12:00pm

The next era of digital retail: From connected stores to adaptive experiences

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HP Stage, Javits North, Rm 411

What if retail becomes entertainment first, commerce second

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The Founder’s Journey: From First Bet to Lasting Brand - Part 2

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Logicbroker Stage, Javits North, Rm 404

How Levi's & Etsy Are Rewiring Their Businesses for Today’s Agentic AI Era

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Insider One Stage, Javits North

12:15pm - 12:45pm

Wholesale, rewired: From connected commerce to agentic AI

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HP Stage, Javits North, Rm 411

Longevity is Not about Standing Still: How two century-old brands grow through reinvention

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Logicbroker Stage, Javits North, Rm 404

Making In-Store Tech a Shopper’s Ally

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Mirakl Stage, Javits North, Rm 406

Inside Walmart’s AI Pivot: What Actually Happens When Commerce Becomes Agentic

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1:00pm - 1:30pm

Closing the AI execution gap in store operations with Ulta Beauty

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HP Stage, Javits North, Rm 411

How Kering Built an Agentic AI Assistant for Luxury Clienteling on AWS

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A new lens on the business value of product philanthropy

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Logicbroker Stage, Javits North, Rm 404

1:45pm - 2:15pm

Building scalable, secure, and cost-efficient agentic AI solutions with frontier & open-source models

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Insider One Stage, Javits North

The agentic commerce playbook: Lessons from early movers

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Mirakl Stage, Javits North, Rm 406

2:45pm - 3:15pm

Leading an icon into the future: A conversation with Levi Strauss & Co. President and CEO Michelle Gass

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Vusion Theater, Javits North, Level 5

3:15pm - 3:45pm

A conversation with Walmart leadership

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Vusion Theater, Javits North, Level 5

3:45pm - 4:15pm

Target’s next chapter: Turning strategy into growth

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Vusion Theater, Javits North, Level 5

4:15pm - 4:45pm

Think global, win local: What a decade of transformation tells us about the future of retail

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Vusion Theater, Javits North, Level 5

Monday, January 11

8:30am - 9:15am

NRF Curated Keynote Session

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Vusion Theater, Javits North, Level 5

9:15am - 9:45am

Moving fast forward: A fireside chat with Jay Schottenstein, NRF 2027 Visionary Award recipient

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Vusion Theater, Javits North, Level 5

9:45am - 10:15am

Sam’s Club’s next era of growth

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Vusion Theater, Javits North, Level 5

10:45am - 11:15am

No second chances – making your catalog legible to the AI economy

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HP Stage, Javits North, Rm 411

Global Brand, Local Relevance: How H&M Connects with Customers Across America

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Mirakl Stage, Javits North, Rm 406

The 3-second store: Selling in the scroll era

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Insider One Stage, Javits North

The Power of Place: Why Physical Retail Is Resonating Again

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Logicbroker Stage, Javits North, Rm 404

11:30am - 12:00pm

The password is you: Why identity is the next frontier in retail and beyond

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HP Stage, Javits North, Rm 411

The forgotten middle: Winning in an E-shaped economy

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Mirakl Stage, Javits North, Rm 406

Store Design: Convenience Is Table Stakes. Connection Wins.

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Logicbroker Stage, Javits North, Rm 404

Gen Z and Gen Alpha are increasingly unreachable through traditional media. How can retailers connect?

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Insider One Stage, Javits North

12:15pm - 12:45pm

From Discovery to Delivery: Building trust across every retail touchpoint

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HP Stage, Javits North, Rm 411

Lands’ End: Turning Heritage into a Cheat Code

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Logicbroker Stage, Javits North, Rm 404

Global Retail Innovations 2027 – VF Corporation and the Next Wave of Retail Transformation

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Insider One Stage, Javits North

Betting on AI: How Gap Inc. Is Rebuilding Retail on AI

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Mirakl Stage, Javits North, Rm 406

1:00pm - 1:30pm

The rise of agentic shopping: From Amazon to AWS

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HP Stage, Javits North, Rm 411

The Power of Fandom: How ALDI Turns Simplicity into Brand Love

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Insider One Stage, Javits North

Meet the Quiet Giants Shaping the Future of Retail

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Logicbroker Stage, Javits North, Rm 404

Creators: From Add-On to Connective Tissue

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Mirakl Stage, Javits North, Rm 406

1:45pm - 2:15pm

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HP Stage, Javits North, Rm 411

Rivian - From Cult Brand to Mass Market: Building the Marketing Engine for the Next Era of Growth

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From Procurement to Predictive Commerce: How AI Is Rewiring Retail

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Logicbroker Stage, Javits North, Rm 404

Scaling transformation: Leveraging technology to own the unknowns

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Insider One Stage, Javits North

2:45pm - 3:15pm

NRF Curated Keynote Session

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Vusion Theater, Javits North, Level 5

3:15pm - 3:45pm

NRF Curated Keynote Session

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Vusion Theater, Javits North, Level 5

3:45pm - 4:15pm

Leading through reinvention: The Victoria's Secret transformation

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Vusion Theater, Javits North, Level 5

Tuesday, January 12

8:45am - 9:15am

Building enduring brands: Leadership and growth at J.Crew Group

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Vusion Theater, Javits North, Level 5

9:15am - 9:45am

The future of fashion retail: Staying true, moving forward

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Vusion Theater, Javits North, Level 5

9:45am - 10:15am

The next retail revolution: Marc Lore on rebuilding commerce around the consumer

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Vusion Theater, Javits North, Level 5

10:45am - 11:15am

Marketing makeover: What e.l.f. Beauty can teach us about agentic marketing

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HP Stage, Javits North, Rm 411

Global ambitions - the new rules of international retail growth

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Wellness, Reimagined: Ulta bets on Self-Care as a Strategy

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Logicbroker Stage, Javits North, Rm 404

11:30am - 12:00pm

Beyond the storefront: Keeping the customer connection across every channel

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HP Stage, Javits North, Rm 411

The Netflix Effect: From Streaming to Real Life

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Mirakl Stage, Javits North, Rm 406

Before Circularity Was Trendy: 125 Years of Making Retail More Sustainable, Profitable, and Purpose-Driven

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Logicbroker Stage, Javits North, Rm 404

12:15pm - 12:45pm

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HP Stage, Javits North, Rm 411

From AI Pilots to Agentic Merchandising: The Next Retail Advantage

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Logicbroker Stage, Javits North, Rm 404

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Mirakl Stage, Javits North, Rm 406

1:00pm - 1:30pm

The next era of the website: How owned channels became the gateway to agentic, hyper-personalized experiences

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HP Stage, Javits North, Rm 411

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2:00pm - 2:30pm

From reset to reinvention: Defining the future of luxury retail experiences

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Vusion Theater, Javits North, Level 5

2:30pm - 3:00pm