For more than three decades, Jay Schottenstein has driven the evolution of American Eagle Outfitters, Inc. (AEO) from a single-brand retailer into a multi-brand, global powerhouse. As CEO and NRF’s 2027 Visionary Award recipient, Jay’s legacy is defined by bold brand-building, disciplined execution and a sharp focus on long-term profitable growth. Under his leadership, AEO launched industry-defining brands like Aerie and OFFLINE, and scaled American Eagle’s denim franchise into a multibillion-dollar business while consistently creating authentic connections with each new generation of consumers.

In this Main Stage conversation with NRF president and CEO, Matt Shay, Jay will reflect on his leadership principles, growth strategies and customer-first mindset that continue to fuel AEO’s success through changing retail cycles. From brand relevance and marketing innovation to operational agility and shareholder value, hear how one of retail’s most influential leaders continues to fast-forward his business—and the timeless lessons every retailer can leverage to build an enduring enterprise.