Physical stores continue to evolve, expanding their role and relevance. The ability to win over and engage customers and communities, enhance product experiences, and integrate hub functions in logistics, services, and media is driving retail innovationF processes. AI challenges the store in its precision in assortment, inventory, pricing, and operation, and in the personalization of the customer experience. Learn from the experience of Wegmans and Boticario Group, two companies that have been innovating and expanding their store base.