Sam’s Club is staying true to its heritage as a no-frills warehouse while evolving into a modern membership platform that serves members where, when and how they want to shop. And a new generation is taking notice: more than half of new members joining Sam’s Club are Millennials and Gen Z. As the business evolves, it remains grounded in three promises to members: deliver value on the items they want and love, make shopping easy, and serve them with people who help and care. In this Main Stage conversation, Sam’s Club President and CEO Latriece Watkins will share how the company is listening to a new generation of members, where their expectations are shaping the business - and where Sam’s Club is deliberately staying the course. She’ll explore what it takes to modernize a beloved retail model without overcomplicating it, and why, in a rapidly changing retail landscape, staying grounded in the fundamentals may be more important than ever.