Samsung Electronics America

Gold Level

At Samsung, we believe every team member should have a mobile device — because working from anywhere isn’t just the future of retail, it’s how leading retailers work today. With deep expertise, consumer insights and innovation, Samsung delivers tools that solve today’s challenges and prepare you for tomorrow.

Sponsored events
  • Sunday Jan 11

    9:00am - 5:00pm

    River Pavilion

    NRF 2026 Innovators Showcase

    The Innovators Showcase is back in 2026! NRF hand-picks 50 of the most forward-thinking companies with the latest and greatest in retail tech and features their futuristic solutions through a one-of-a-kind immersive and interactive experience. This is not your typical vendor exhibit. Innovations in artificial intelligence, augmented reality, machine learning, facial recognition and more reflect a retail industry moving at the speed of the Next Now!

  • Sunday Jan 11

    10:30am - 11:00am

    Javits North, Level 4, ReturnPro Stage

    How Mobile Technology is Shaping Customer Experience

    Mobile solutions and XR are transforming how retailers and restaurants engage with customers—enabling personalized, seamless experiences from clienteling to ordering and payment. Learn how mobile and XR solutions can help brands deliver experiences that elevate efficiency, customer satisfaction and loyalty, that are on brand.

  • Monday Jan 12

    9:00am - 5:00pm

    River Pavilion

    NRF 2026 Innovators Showcase

    The Innovators Showcase is back in 2026! NRF hand-picks 50 of the most forward-thinking companies with the latest and greatest in retail tech and features their futuristic solutions through a one-of-a-kind immersive and interactive experience. This is not your typical vendor exhibit. Innovations in artificial intelligence, augmented reality, machine learning, facial recognition and more reflect a retail industry moving at the speed of the Next Now!

  • Tuesday Jan 13

    9:00am - 4:00pm

    River Pavilion

    NRF 2026 Innovators Showcase

    The Innovators Showcase is back in 2026! NRF hand-picks 50 of the most forward-thinking companies with the latest and greatest in retail tech and features their futuristic solutions through a one-of-a-kind immersive and interactive experience. This is not your typical vendor exhibit. Innovations in artificial intelligence, augmented reality, machine learning, facial recognition and more reflect a retail industry moving at the speed of the Next Now!