SAP

Chairman's Circle

SAP: The World’s Largest Provider of Enterprise Application Software

SAP is committed to bringing out the best in every business – helping customers reach agility at scale, achieve more across their value chains and drive sustainability at their core. Our goal is to be the #1 Enterprise application and Business AI company. As a global leader in enterprise applications and business AI, SAP stands at the nexus of business and technology. For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

Sponsored events
  • Sunday Jan 11

    9:30am - 10:00am

    Exhibitor Big Ideas Stage 2

    Winning peak season: How leading retailers redefine Black Friday with AI

    Black Friday and Cyber Monday remain the ultimate stress test for retailers - and a powerful catalyst for innovation. Discover how leading retail brands are transforming these high-stakes moments into new opportunities for growth and loyalty.

    In this session, SAP and retail leaders share how they’ve embraced AI-driven insights and intelligent automation to anticipate demand, streamline operations, and ensure seamless customer experiences during the busiest shopping days of the year. Learn how proactive readiness and real-time collaboration helped them not only stay resilient under pressure, but also unlock new paths to efficiency, agility, and revenue growth.

  • Monday Jan 12

    11:00am - 11:30am

    Exhibitor Big Ideas Stage 4

    Connecting data, decisions, and every customer moment

    Retail success is being reshaped by disruption and rising expectations. To win, retailers must anticipate customer needs and deliver seamlessly across every channel. With AI-driven insights and data-rich retail solutions, global retailers are powering connected operations that protect margins, boost agility, and build loyalty. In this session, discover how leaders are reimagining merchandising, planning, fulfillment, and customer experiences - transforming every customer moment into an opportunity for lasting growth and stronger connection.