Scott MacDonald
Vice President Product & Marketing
Exchange Solutions
Scott MacDonald is a seasoned retail technology and marketing leader with 20+ years of experience helping major brands drive profitable growth through modern loyalty, personalization, and customer engagement solutions. He specializes in bringing to market revenue-generating SaaS platforms and AI-powered capabilities that strengthen customer loyalty, boost conversion, and unlock measurable margin improvements for retailers.
As Vice President of Product & Marketing at Exchange Solutions, Scott leads product management, product marketing, and corporate marketing—driving end-to-end product strategy, innovation, and go-to-market execution. He ensures Exchange Solutions’ loyalty and personalization products stay ahead of retail trends, deliver clear differentiation, and consistently generate meaningful ROI across the entire customer lifecycle.
Speaking in:
Monday Jan 12
1:00pm - 1:30pm
Snowflake Stage
- The Autonomous Retail Ecosystem: Beyond Automation facilitated by Celonis
- Retail Forward: Unlocking ROI with Agentic AI facilitated by Microsoft
- Building a Retail Technology Foundation for Agentic AI Success facilitated by Manhattan Associates
- Consumer experience in the era of AI and creative intelligence facilitated by Adobe
- From Workflows to Agentic Flows: Reinventing Retail Operations with AI facilitated by ServiceNow
- Agentic AI Retail: Driving Reporting, Insights & Analytics facilitated by Aretove
- Enhancing the Human Experience in the Era of Agentic AI facilitated by Sierra Technologies
- The loyalty operating model of 2027: What happens when AI becomes the optimizer-in-chief? facilitated by Exchange Solutions
- The intent economy: How AI, agents, and real-time payments will transform how we buy facilitated by Rezolve AI
- The end of SaaS: How retail brands are really using AI agents to scale content across every channel facilitated by Rocketium
Tuesday Jan 13
11:20am - 11:50am
Snowflake Stage
- Agentic AI and the Future of Commerce facilitated by Adyen
- Taking the Next Step in Agentic Commerce facilitated by Mirakl
- From Experiments to Enterprise: Scaling Agentic AI in Retail facilitated by Dataiku
- The loyalty operating model of 2027: What happens when AI becomes the optimizer-in-chief? facilitated by Exchange Solutions
- People vs. Profit? Resolving the Retail Dilemma with AI-Powered Workforces facilitated by UKG
- Beyond Speed: From Fast Frontends to Autonomous Customer Experience facilitated by Vercel
- Using AI to Create Real Retail Experiences facilitated by Manhattan Associates
- The Future of Workflows: How Agentic Automation Redefines Retail Operations facilitated by UiPath
- The Future of Retail is Personal: AI For Each Customer facilitated by Soundhound
