Scott MacDonald

Scott MacDonald is a seasoned retail technology and marketing leader with 20+ years of experience helping major brands drive profitable growth through modern loyalty, personalization, and customer engagement solutions. He specializes in bringing to market revenue-generating SaaS platforms and AI-powered capabilities that strengthen customer loyalty, boost conversion, and unlock measurable margin improvements for retailers.

As Vice President of Product & Marketing at Exchange Solutions, Scott leads product management, product marketing, and corporate marketing—driving end-to-end product strategy, innovation, and go-to-market execution. He ensures Exchange Solutions’ loyalty and personalization products stay ahead of retail trends, deliver clear differentiation, and consistently generate meaningful ROI across the entire customer lifecycle.