Throughout his executive career, Rob has worked in a variety of successful leadership positions for well-known companies and brands. Most recently, at Haddad Brands – Nike, Levi’s, Jordan, Converse, Rob provided strategic oversight in daily operations of the design, branding, sourcing, and marketing departments. While at Victoria’s Secret, he directed the apparel, shoe and accessory business for catalog and online distribution, managed content and created the industry’s #1 ranked website. He previously spent 20+ years at Macy’s.
Bringing The Phluid Project to fruition is a personal venture and a reflection of Rob’s professional experience driven by his intimate passion and understanding of how today’s youth thinks, their unwavering persistence in social responsibility and carving out a niche that has greater relevance than ever before recognized or appreciated. Rob serves on numerous boards and committees. He holds a Bachelor’s degree in Marketing and Marketing Management from Michigan State University.