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Rob Smith


The Phluid Project
Rob Smith, Founder of The Phluid Project, is a highly accomplished Senior Executive, Entrepreneur and Board member with more than 30 years of experience in the apparel, fashion, sports goods, and merchandising industries. Leveraging extensive experience focusing on global consumer insights and foreseeing and maximizing emerging trends, he is an expert with growth strategies, growth inhibitor analysis, turnarounds, product portfolio, and product placement. His key areas of expertise include youth businesses, retail, brand development, wholesale, e-commerce, merchant, international experience, merchandising, design, planning, product development, supply chain, and go-to-market strategy.

Throughout his executive career, Rob has worked in a variety of successful leadership positions for well-known companies and brands. Most recently, at Haddad Brands – Nike, Levi’s, Jordan, Converse, Rob provided strategic oversight in daily operations of the design, branding, sourcing, and marketing departments. While at Victoria’s Secret, he directed the apparel, shoe and accessory business for catalog and online distribution, managed content and created the industry’s #1 ranked website. He previously spent 20+ years at Macy’s.

Bringing The Phluid Project to fruition is a personal venture and a reflection of Rob’s professional experience driven by his intimate passion and understanding of how today’s youth thinks, their unwavering persistence in social responsibility and carving out a niche that has greater relevance than ever before recognized or appreciated. Rob serves on numerous boards and committees. He holds a Bachelor’s degree in Marketing and Marketing Management from Michigan State University.

Speaking in:

Monday Jan 14
2:15 - 3:00 PM
Stage 1, EXPO Hall, Level 1

The Retail Design Institute’s expertly led virtual tour of New York City’s newest and most exciting retail will give you a taste of what you will see when you take in the latest wave of new stores. From visual excitement including...

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