Ricky Wilson

Explore how AI is transforming the shopper journey and learn how top retailers are using Salesforce to become agentic enterprises to connect with customers, employees, operations & agents in a whole new way. 

Discover how agentic unified commerce connects digital commerce, stores, and OMS to drive conversion, reduce costs, and deliver faster time to value across the entire customer journey.  We’ll explore:

Conversational Retail: Move beyond traditional search with the announcement of Guided Shopping v2 and Contextual Search, designed to create personalized, high-converting interactions that feel like a dedicated sales associate for every customer.

Scale Merchant Productivity: Uncover how Agentic Merchandising and OpenAI Syndication allow you to expand your reach and make smarter, data-driven decisions without increasing headcount.

Orchestrate Store, Fulfillment & Service: See how a unified foundation enriched by Agentforce enables Cost-Based Routing and POS Agents, driving efficiency from the warehouse to the retail floor.