Paul Zhao

As AI reshapes how consumers discover and evaluate products, retail growth is increasingly shaped by conversational AI, social algorithms, and creator-generated content. Micro-influencers and authentic, GEO-optimized content are emerging as powerful drivers of visibility and trust, especially as traditional search gives way to AI-powered discovery.

In this session, leaders from retail, AI, and commerce platforms discuss how data intelligence, AI, creators and platform ecosystems are converging to influence discovery, engagement, and growth, and what these shifts mean for retailers in an AI-enabled commerce landscape.