Senior Director Information Technology
URBN Urban Outfitters, Inc.
Paul Reigel is a Sr. Director in Technology at Urban Outfitters with over 20 years of experience in many data related areas. With a strong background in data warehousing, business intelligence, marketing and customer service tooling, Paul excels in integrating data sources and enhancing analytical capabilities across business units. His teams bring balance to data across systems, often enabling business partners to make sense of the complex and create value across the enterprise.
Sunday Jan 11
3:15pm - 3:45pm
Exhibitor Big Ideas Stage 3
Retail innovation starts with turning data into action - especially when every shelf-day counts.
Discover how Urban Outfitters, Inc. leverages velocity reporting and Strategy AI to transform data into analytics that drive sales and operational efficiencies across regions and channels. Merchandising teams harness data to adapt with agility, responding to trends across categories for marquee global brands like Anthropologie, Free People, and Urban Outfitters. Learn how Strategy’s universal semantic layer provides the data consistency for these endeavors.
