Noura Sakkijha

Noura Sakkijha

CEO and Co-Founder

Mejuri


Born in Jordan, Noura Sakkijha (Co-Founder and CEO of Mejuri) is the third generation in a family of jewelers, exposing her to the production techniques and the complexity of fine jewelry design at an early age. While she loved fine jewelry, the traditional aspect of men purchasing for women didn’t resonate with her. She chose to pursue another passion, and studied industrial engineering at the University of Jordan. This led her to immigrate to Canada to receive her MBA at Toronto Metropolitan University, and work in consulting at one of the top financial institutions in Toronto. Though she loved her job, fine jewelry was always on her mind. In 2015, Noura made the decision to leverage her learnings from the industry and her deep understanding of supply chain to create Mejuri, a fine jewelry brand that has redefined the way individuals think of and purchase fine jewelry—for themselves. To date, the brand has amassed 3M customers and 56 stores across North America, the United Kingdom and Australia.

Since inception, Noura has built a global brand on the foundational principles of empowerment, inclusivity and innovation, while working towards making a positive impact in our communities, the industry, and the world. One of her proudest accomplishment is creating the Mejuri Empowerment Fund in 2020, which has allocated over a million dollars in scholarships and bursaries to underrepresented women and non-binary individuals so they can have the tools and resources to succeed.

Speaking in:

Sunday Jan 11

11:20am - 11:50am

Logicbroker Stage

Breaking through the noise: How emerging brands are capturing attention amidst a cacophony of messaging

Capturing the consumer’s attention today is a Herculean task. As they’re bombarded with conflicting media and messages, helping them find your brand and embrace its attributes requires genuine values, emotional connections, embracing new platforms and community engagement. Hear from three brands who are beating the odds and breaking through market noise to win over shoppers.